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Device Mode (Advanced) Integration

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We recommend that you get yourself acquainted with all the concepts related to Users and Events before proceeding. Doing so will help you understand the workings of this section, better.

Referred to as Device Mode in Segment.com, Advanced Integration enables you to send user data and events data through your website, app, server and leverage all the channels of engagement in your WebEngage dashboard including, Push, In-app, SMS, On-site, Web Push, Email, WhatsApp and Facebook retargeting.

Currently, WeEngage supports the following Segment APIs - track, identify and page.

  • Identify: When a user is identified, Segment will send that user's information to WebEngage, wherein a user will be created/updated. The anonymousId must be present in case of anonymous user and userId in case of identified user.

  • Page: This is only supported on the client side. Sending page events via server side integration is not supported.

Guidelines

Your data must be sent in a specific format through Segment.com to ensure that our backend systems understand it correctly. Here are a few guidelines to help you out:

For Tracking User Attributes

A few things to keep in mind:

  • User Attribute names are case sensitive and must be less than 50 characters long. String attribute values must be less than 1000 characters long. Additional characters will be truncated.

  • You can create a maximum of 25 Custom User Attributes of each data type.

  • userAttributeName must not start with we_. Names starting with we_ are reserved exclusively for internal use at WebEngage. Thus, to avoid data contamination for your account, such data will be ignored if used for your Custom User Attributes.

  • The first datapoint synced to WebEngage defines the data type for that user attribute. Thus, data types must be consistent with the value that you want to store against the attribute. If the data type is changed at a later date, then Custom Users Attribute data will stop flowing to your WebEngage dashboard.

For Tracking Events

A few things to keep in mind:

  • Custom Event names must be less than 50 characters long.

  • Event Attribute values can be Boolean, Number, String and Date data types.

  • Event Attribute names are case sensitive and must be less than 50 characters long. String attribute values must be less than 1000 characters long.

  • eventName or eventAttributeName must not start with we_. Names starting with we_ are reserved exclusively for internal use at WebEngage. Thus, to avoid data contamination for your account, such data will be ignored if used for your Custom Events.

  • You can create a maximum of 25 Event Attributes of each data type for a Custom Event.

  • The first datapoint synced to WebEngage defines the data type for that event attribute. Thus, data types must be consistent with the value that you want to store against the attribute. If the data type is changed at a later date, then Event Attribute data will stop flowing to your WebEngage dashboard.

Website (JavaScript)

Here's how you can integrate your website with WebEngage:

Step 1: Log in to your Segment.com account and go to the relevant workspace.

Step 2: Click on Add Destination and search for WebEngage in the Destinations Catalog.

Step 3: Click on WebEngage, select JavaScript as the source and click Confirm Source.

Step 4: Enter your WebEngage License Code.

  • Leave the field, API Key blank.

And you're all set! You can now test the integration and configure channels to start engaging users.

Server

Here's how you can integrate your Server with WebEngage:

Step 1: Log in to your Segment.com account and go to the relevant workspace.

Step 2: Click on Add Destination and search for WebEngage in the Destinations Catalog.

Step 3: Click on WebEngage, select Server as the source and click Confirm Source.

Step 4: Enter your WebEngage API Key.

  • Leave the field, License Code blank.

And you're good to go! You can now test the integration and configure channels to start engaging users.

Android

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Sample Android App

We've created a sample Android application that integrates WebEngage via Segment for your reference. Check it out in our GitHub repository.

Here's how you can integrate your app with WebEngage:

Step 1: Log in to your Segment.com account and go to the relevant workspace.

Step 2: Click on Add Destination and search for WebEngage in the Destinations Catalog.

Step 3: Click on WebEngage, select Android as the source and click Confirm Source.

Step 4: Enter your License Code.

  • Leave the field, API Key blank.

Step 5: Install the WebEngage-Segment integration by adding this line to your app's build.gradle file:

implementation 'com.webengage:android-segment:2.+'

Step 6: After adding the dependency, you must register WebEngage's destination in your Segment's Analytics instance. To do this, import the WebEngage integration:

import com.webengage.sdk.android.integrations.segment.WebEngageIntegration;

And add the following line:

analytics = new Analytics.Builder(this, "YOUR_SEGMENT_WRITE_KEY")
                .use(WebEngageIntegration.FACTORY)
                .build();

Step 7: Include the following rules in your ProGuard file.

-keep class com.webengage.sdk.android.**{*;}
-dontwarn com.webengage.sdk.android.**

Step 8 (Optional): Advanced Settings (Location Tracking, EAttribution)

Follow this guide to configure advanced options like attribution and location tracking for your Android app.

And you're done!

You can now test the integration and configure channels to start engaging users.

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Additional Configurations For Sending Push & In-app Notifications Through WebEngage

Additional steps for India Environment (Data Centre) support

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Support for IN Environment SDK

Below steps are only to be performed if your project is on WebEngage's IN environment.

If you are not sure which environment your account is on, kindly check the URL of your dashboard:

For US environment, the URL begins with: https://dashboard.webengage.com

For Indian environment, the URL begins with: https://dashboard.in.webengage.com

Kindly reach out [email protected] if you need any further assistance.

IN environment clients are required to perform the steps below as their license code cannot be configured through Segment's dashboard directly.

For apps integrated with WebEngage's IN environment Android SDK, add the appropriate meta-data under the application tag of your AndroidManifest.xml file. 

<meta-data android:name="com.webengage.sdk.android.environment" android:value="in" />
<meta-data android:name="com.webengage.sdk.android.key" android:value="WEBENGAGE-LICENSE-KEY" />

Additional steps for Saudi Arabia Environment (Data Centre) support

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Support for KSA Environment SDK

Below steps are only to be performed if your project is on WebEngage's KSA environment.

If you are not sure which environment your account is on, kindly check the URL of your dashboard:

For US environment, the URL begins with: https://dashboard.webengage.com

For Indian environment, the URL begins with: https://dashboard.in.webengage.com

For Saudi Arabia environment, the URL begins with: <https://dashboard.ksa.webengage.com>

Kindly reach out [email protected] if you need any further assistance.

KSA environment clients are required to perform the steps below as their license code cannot be configured through Segment's dashboard directly.

For apps integrated with WebEngage's KSA environment Android SDK, add the appropriate meta-data under the application tag of your AndroidManifest.xml file.

<meta-data android:name="com.webengage.sdk.android.environment" android:value="ksa" />
<meta-data android:name="com.webengage.sdk.android.key" android:value="WEBENGAGE-LICENSE-KEY" />

iOS

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Sample iOS App

We've created a sample iOS application that integrates WebEngage via Segment for your reference. Check it out in our GitHub repository.

Here's how you can integrate your app with WebEngage:

Step 1: Log in to your Segment.com account and go to the relevant workspace.

Step 2: Click on Add Destination and search for WebEngage in the Destinations Catalog.

Step 3: Click on WebEngage, select iOS as the source and click Confirm Source.

Step 4: Enter your License Code.

  • Leave the field, API Key blank.

Step 5: Install the Segment-WebEngage integration by adding this line to your CocoaPods Podfile:

pod "Segment-WebEngage"

If you are using Xcode 9 and face build issues, then we recommend that you try this code:

pod "Segment-WebEngage/Xcode9"

Step 6: After adding the dependency, you must register the integration with our SDK. To do this, import the WebEngage integration in your AppDelegate:

#import <Segment-WebEngage/WEGSegmentIntegrationFactory.h>

import Segment_WebEngage

And add the following lines to your AppDelegate's application:didFinishLaunching:WithOptions: method.

- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {
    
    //Initialise Segment
    SEGAnalyticsConfiguration *configuration = [SEGAnalyticsConfiguration configurationWithWriteKey:@"XXXXXXXXXXXXXXXXXXXXXXXXXXX"];
    
    //Additional Segment Configuration
    configuration.trackApplicationLifecycleEvents = NO; // Enable this to record certain application events automatically!
    configuration.recordScreenViews = NO; // Enable this to record screen views automatically!
    
    //Register WebEngage Integration With Segment
    [configuration use:[WEGSegmentIntegrationFactory instanceWithApplication:application launchOptions:launchOptions]];
    
    [SEGAnalytics setupWithConfiguration:configuration];
    
    return YES;
}

func application(_ application: UIApplication, didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?) -> Bool {
        // Initialise Segment
            let configuration = AnalyticsConfiguration(writeKey: "XXXXXXXXXXXXXXXXXXXXXXXXXXX")
              // Additional Segment Configuration
              configuration.trackApplicationLifecycleEvents = false
              // Enable this to record certain application events automatically!
              configuration.recordScreenViews = false // Enable this to record screen views automatically!
              // Register WebEngage Integration With Segment
            configuration.use(WEGSegmentIntegrationFactory.instance(with: application, launchOptions: launchOptions))
            Analytics.setup(with: configuration)
        return true
    }

Step 7 (optional) : Advanced Settings (Callbacks, Manual Push Registration)

Follow this guide to configure advanced integrations like in-app callback and manual push registration for your iOS app. You can find the similar flavours of methods in Segment-WebEngage's WEGSegmentIntegrationFactory class.

And you're good to go!

You can now test the integration and configure channels to start engaging users.

🚧

Additional Configurations For Sending Push & In-app Notifications Through WebEngage

Additional steps for India Environment (Data Centre) support

📘

Support For India Environment

Below steps are only to be performed if your project is on WebEngage's IN environment.

If you are not sure which environment your account is on, kindly check the URL of your dashboard:

For US environment, the URL begins with: https://dashboard.webengage.com

For Indian environment, the URL begins with: https://dashboard.in.webengage.com

Kindly reach out [email protected] if you need any further assistance.

IN environment clients are required to perform the steps below as their license code cannot be configured through Segment's dashboard directly.

For apps integrated with WebEngage's IN environment iOS SDK, add the appropriate key-value under info.plist file of your application.

KeyTypeValue
WEGEnvironmentStringIN

Additional steps for Saudi Arabia Environment (Data Centre) support

📘

Support For Saudi Arabia Environment

Below steps are only to be performed if your project is on WebEngage's KSA environment.

If you are not sure which environment your account is on, kindly check the URL of your dashboard:

For Saudi Arabia environment, the URL begins with: <https://dashboard.ksa.webengage.com>

Kindly reach out [email protected] if you need any further assistance.

KSA environment clients are required to perform the steps below as their license code cannot be configured through Segment's dashboard directly.

For apps integrated with WebEngage's KSA environment iOS SDK, add the appropriate key-value under info.plist file of your application.

KeyTypeValue
WEGEnvironmentStringKSA

Please feel free to drop in a few lines at [email protected] in case you'd like to revert to Basic Integration or have any further queries. We're always just an email away!

Updated 3 months ago

So, what's next?

Complete the one-time channel configuration to start engaging users!