All behavioral data points are called Events in your dashboard. And each Event can further be understood in the context of its Attributes which includes details like time, location, device details, price, quantity, and so on.
This enables you to gain in-depth insights into user interactions across your app, website, and channels. You can also leverage this data to segment users, personalize messages and configure campaign targeting.
The term Event refers to all the actions performed by users while interacting with your mobile apps, website and campaigns.
For example, if a user needs to click on a product to view its details, then it is advisable to track this action as the Event, Product Viewed as it brings them a step closer to making a purchase.
Events are classified into 2 categories in WebEngage:
- System Events: Pre-defined by WebEngage, automatically tracked for platforms post intergation.
- Custom Events: Defined by you for each platform and tracked through the respective SDKs.
Let's walk you through this.
We have pre-defined several generic actions that users can perform while interacting with your app, website and campaigns. These actions are referred to as System Event and are automatically tracked for your platforms once you integrate them with your WebEngage account.
Here's a list of all the System Events that are automatically tracked for all your users post integration:
|Name on Dashboard||Name in Backend||Description|
|App Installed||When the app is installed.|
|App Upgraded||When the app is upgraded.|
|App Crashed||When the app crashes.|
|App Uninstalled||When app is uninstalled.|
|User Login||Whenever you call the login function on user login, signup etc.|
|User Logout||Whenever you call the logout function.|
|Session Started||Whenever a new session is started by your user. (Here's what a session means in WebEngage)|
|Campaign Conversion||When a user performs the Conversion Event defined for a campaign/journey.|
|GCM/APNs Registered||When a device is registered successfully to receive Push Notifications.|
|APNs Registration Failed||When an iOS device fails to get registered for receiving Push Notifications.|
|Push (Mobile) Sent||When a Push Notification is sent to FCM for delivery by WebEngage.|
|Push (Web & Mobile) Queued||When a Mobile Push Notification is Queued for delivery by WebEngage to FCM. OR When a Web Push Notification is Queued for delivery to our VAPID server.|
|Push (Web) Accepted||When a Web Push Notification is sent to our VAPID server for delivery by WebEngage.|
|Push (Web & Mobile) Rejected||When a Mobile Push Notification is rejected by FCM. OR When a Web Push Notification is rejected by our VAPID server.|
|Push (Mobile) Received||When a device successfully receives a Mobile Push Notification.|
|Push (Web & Mobile) Dismiss||When a user dismisses a Mobile Push Notification or Web Push Notification.|
|Push (Web & Mobile) Impression||When a user views a Mobile Push Notification or Web Push Notification.|
|Push (Web & Mobile) Click||When a user clicks a Mobile Push Notification or Web Push Notification.|
|Push (Mobile) Rating Submitted||When a user submits a rating for a Rating-style Push Notification.|
|Push (Mobile) Carousel Item Viewed||When a user views the images of a Carousel-style Push Notification.|
|Notification (On-site & In-app) Impression||When a user views an On-site Notification or an In-app Notification.|
|Notification (On-site & In-app) Close||When a user closes an On-site Notification or an In-app Notification.|
|Notification (On-site & In-app) Click||When a user clicks on an On-site Notification or an In-app Notification.|
|On-site Feedback View||When a user views the On-site Feedback Widget.|
|On-site Feedback Close||When a user closes the On-site Feedback Widget.|
|On-site Feedback Submit||When a user submits Feedback through the widget.|
|On-site Survey View||When a user views an On-site Survey.|
|On-site Survey Close||When a user closes an On-site Survey.|
|On-site Survey Complete||When a user completes an On-site Survey.|
|On-site Survey Submit||When a user submits an On-site Survey.|
|SMS Queued||When an SMS is Queued for delivery by WebEngage to an SSP.|
|SMS Accepted||When an SSP accepts the SMS sent by WebEngage for delivery to the customer.|
|SMS Rejected||When an SSP rejects the SMS sent by WebEngage for delivery to the customer.|
|SMS Sent||When an SSP send the message to your user's network provider for delivery.|
|SMS Failed||When an SSP reports delivery failure for an SMS sent to a user.|
|SMS Click||When a user clicks on a link in a SMS.|
|Email Queued||When an Email is Queued for delivery by WebEngage to an ESP.|
|Email Accepted||When an ESP accepts the email sent by WebEngage for delivery to the customer.|
|Email Rejected||When an ESP rejects the email sent by WebEngage for delivery to the customer.|
|Email Processed||When an ESP receives the email sent by WebEngage for delivery to the customer.|
|Email Sent||When an ESP sends the email to your user. Subsequently, the message may or may not get delivered. (Due to hard-bounces and soft-bounces).|
|Email Bounced||When an email is bounced back from the user's inbox, as reported by the ESP.|
|Email Delivered||When the email is successfully received by a user, as reported by the ESP.|
|Email Complaint||When a user or an inbox provider like Gmail complains about the email (in case of phishing etc.).|
|Email Abuse Report||When a user marks your email as Spam.|
|Email Resubscribe||When a user subscribes again to receive emails from you.|
|Email Unsubscribe||When a user unsubscribes to your emails.|
|Email Spam Report||When a user marks an email as Spam.|
|Email Open||When a user opens your email.|
|Email Click||When a user clicks on a link embedded in the email.|
|Push (Web) Registered||When a user subscribes to your Web Push Notifications by clicking Allow on the native browser prompt.|
|Push (Web) Unregistered|| When a user revokes Web Push permission for your site through their browser settings.|
When the server returns the error, token not present.
When a logged-in user logs out of their account (the event occurs to indicate the user is no longer reachable on the device-browser).*
|Web Push Subscribe Viewed||When a user views the native browser prompt that requests them to subscribe to Web Push Notifications.|
|Web Push Subscribe Denied||When a user clicks Deny or Block on the native browser Web Push opt-in prompt.|
|Web Push Subscribe Successful||When a user subscribes to your Web Push Notifications by clicking Allow on the native browser prompt.|
|Web Push Subscribe Notification Viewed||When a user views the On-site Notification prompt prompt that requests for permission to display the native browser Web Push opt-in prompt.|
|Web Push Subscribe Notification Denied||When a user clicks Deny or Block on the On-site Notification prompt requesting them to display the native browser Web Push opt-in prompt.|
|Web Push Subscribe Notification Allowed||When a user clicks Allow on the On-site Notification prompt requesting them to display the native browser Web Push opt-in prompt.|
|WhatsApp Sent||When the message is sent by WebEngage to your WSP for delivery to your user.|
|WhatsApp Accepted||When the message is accepted by the WSP for delivery to the user.|
|WhatsApp Rejected||When the WSP rejects the message. This could happen when the your account has exhausted its message limit and so on.|
|WhatsApp Failed||When the WSP reports delivery failure for a user.|
|WhatsApp Read||When the WSP reports that the message has been 'read' or viewed by your user.|
|WhatsApp Click||When the WSP reports that a user has clicked on a link included in the message.|
|WhatsApp Queued||When the WhatsApp message is Queued by WebEngage for delivery to your WSP.|
The System Events,
User Logoutare not automatically tracked for your users. You will need to call the respective SDK functions whenever these actions occur on your platforms. These actions are also ideal moments to identify your users. Here's how you can go about it:
For Websites: Session timeout duration = 30 minutes
Sessions time is the amount of time for which users are 'active' on your website. Here, 'activity' could mean any of the following:
- Performing Events like search, browse, viewing products, categories and so on.
- Refreshing or reloading the same webpage.
- Opening a new webpage.
If a user is detected to be 'inactive' for 30 minutes, then their on-going session is ended. Here's 'inactivity' could mean any of the following:
- The user is on your site but has not performed any of the actions mentioned above.
- The user has navigated to another tab.
- The user is switching between your website and another tab but has not performed any of aforementioned actions.
For Mobile Apps (iOS & Android): Session timeout duration = 15 seconds
Session time is the amount of time for which the app is open in the device's foreground. If the user pushes your app to the background and doesn't bring it back to the foreground within 15 seconds, then their on-going session will end. If they bring it to the foreground after 15 seconds, then we'll record it as a new session.
Custom Events are behavioral data points that you can custom define and track for your users across your apps and website. These enable you to understand your users better and deliver contextually personalized experiences in real-time.
Depending on your business, these events could be anything like:
- Product Page Viewed
- Course Details Viewed
- Susbcription Purchased
- Video Played | Video Paused | Video Ended
- Game Started | Game Ended
- Checkout Started | Checkout Completed
- Review Submitted and so on.
Sample Custom Event Templates
We've complied Custom Event templates for each industry vertical to help you get started. While the data you track for your users will vary greatly as per your business model, you can use these as a reference point.
Event Attributes are details attached to each Event that convey the context in which a user performed it.
For example, the attributes of a Custom Event, Order Confirmed could be Order Value, Delivery Date, Number of Items, Primary Product Category, Delivery Address, Order ID, Event Time, Device Type and so on.
Event Attributes have been classified into 2 categories in WebEngage:
- System Attributes: Tracked for all System Events and Custom Events by default.
- Custom Attributes: Tracked only for the Custom Events to which they're attached.
Let's walk you through this:
Here's a list of all the System Attributes tracked for your apps and website post integration:
|Name on Dashboard||Type||Description|
|Event Time||Time at which the event occurred (in ISO format).|
|Country||Country from where user performed the event.|
|City||City from where user performed the event.|
|Browser Name||Name of the browser on which user performed the event.|
|OS Name||Operating System of the device through which user performed the event.|
|Device Manufacturer||Name of the device manufacturer through which user performed the event.|
|Device Model||Model of the device through which user performed the event.|
|Carrier||Name of the cellular network provider of the device through which user performed the event.|
|App Version||Version of your app on which the user performed the event.|
|App ID||ID of your app on which the user performed the event.|
|Platform||The platform on which user performed the event (Android/ iOS, Website).|
|Page URL||The page URL on which user performed the event. (only for website)|
|Screen Name||The screen name on which user performed the event. (only for apps)|
|Channel||The channel (Direct, Organic Search, Social) that resulted in the occurrence of the event.|
|Campaign Source||UTM source of the marketing campaign that resulted in the occurrence of the event.|
|Campaign Medium||UTM medium of the marketing campaign that resulted in the occurrence of the event.|
|Campaign Name||UTM name of the marketing campaign that resulted in the occurrence of the event|
|Campaign ID||ID of the campaign resulted in the occurrence of the event.|
|Variation ID||ID of the message variation of a campaign that resulted in the occurrence of the event.|
|Journey ID||ID of the journey through which the campaign was sent, that resulted in the occurrence of the event.|
Custom Attributes are details that can be attached to each Custom Event defined by you. You can choose to attach a maximum if 25 custom attributes of a single data type to each Custom Event to better understand each user's platform interactions and contextually engage them.
For example, if an ed-tech platform tracks course purchases as the Custom Event, Course-Enrolled then it's Custom Event Attributes would be:
- Course Name
- Course ID
- Course Value
- Course Duration
- Number of Chapters
- Course Category and so on.
Sample Custom Event & Attribute Templates
We've complied Custom Event & Attribute templates for each industry vertical to help you get started. While the data you track for your users will vary greatly as per your business model, you can use these as a reference point.
System Events and System Event Attributes are automatically tracked by WebEngage once you integrate a platform through our SDKs. However, you will need to specifically define and pass each Custom Event and their Custom Attributes from your various platforms to your WebEngage account.
Here are a few guidelines to help you get started:
Please ensure consistent usage of the names of Custom Events and their Custom Attributes across all your apps (Android, iOS) and website. Doing so will make it easier for you to segment users, personalize campaigns and configure campaign targeting in your dashboard.
We highly recommend that you create an excel sheet to list down:
- The Custom Events you want to track.
- The corresponding Custom Attributes of each Event.
data typeof the values you will be tracking against each Custom Attribute.
The first datapoint synced to WebEngage defines the data type for that event attribute. Thus, data types must be consistent with the value that you want to store against the attribute. If the data type is changed at a later date, then Custom Event Attribute data will stop flowing to your WebEngage dashboard.
- You can create a maximum of 25 Event Attributes of each data type for a Custom Event. (ie. 25 attributes of
Numberdata type, 25 attributes of
Stringdata type and so on).
- You can create a maximum of 25 Event Attributes of each data type for a Custom Event. (ie. 25 attributes of
Custom Event and Custom Event Attribute names are case sensitive must be less than 50 characters long.
Stringattribute values must be less than 1000 characters long.
- Names must not start with
we_as the term is reserved exclusively for internal use at WebEngage. Thus, to avoid data contamination for your account, such data will be ignored if used for your Custom Events.
- Names must not start with
Please Refer to the Respective SDK Functions to Track Custom Events & their Attributes
(You will need to intergate the respective platforms with WebEngage before you start tracking custom events and their attributes.)
Updated 5 months ago