Pre-requisite: Prefix Customer Phone Numbers With Country Code

Infobip requires all its clients to pass their user's phone numbers, prefixed with a country code. Failing to pass data in this format will cause message delivery failure.

For example, if a user is located in the US and their phone number is (925) 336 0294, then please pass it to your WebEngage dashboard as +1 (925) 336 0294 against the System User Attribute, phone.

Doing so will enable us to pass on the user details to Infobip in the specified format while sending your SMS campaign.



New Rules of SMS Marketing in India - Important!

W.e.f from Sept 25, 2020 (tentatively), TRAI has mandated the registration of - SMS templates, Business entities, Sender IDs & User consent with mobile operator owned DLT portals. Failing to do so will cause message delivery failure for all your campaigns. (Detailed read)

Follow the below steps to configure Infobip as your SMS Service Provider (SSP).


Click to enlarge

As shown above:

Step 1: Select Infobip

Select Infobip from the List of Available SSPs. In doing so, you will be prompted by a configuration modal.

Step 2: Name your Configuration

Please add a user-friendly name that enables you to identify the right SSP for a campaign while creating it. This comes in handy especially, when you have multiple accounts with the same SSP for sending different types of campaigns.

For example, if you have chosen to use Infobip for sending Transactional campaigns, then we recommend that you indicate the same by naming the configuration something like:

  • Infobip Transactional
  • Infobip T Pipeline

Step 3: Add Username & Password

Navigate to your Infobip dashboard to find your credentials. Paste them in the configuration modal, Click Add SSP, and you're good to go!

Step 4: Add Principal Entity ID

(Applicable only if you are sending messages to users located in India via domestic messaging pipeline. International messaging routes remain unaffected.)

  • As per TRAI's latest SMS Marketing regulations for India, you must be registered on a DLT portal as a business entity. Once registered, a unique Principle Entity ID (PE ID) will be assigned to you.

  • W.e.f from Nov 19, 2020, it is mandatory for all SSPs to pass a PE ID in the payload of each SMS message being sent to Indian phone numbers. We have partnered with Infobip to make this a seamless process for you.

  • Simply add your PE ID during configuration - we will ensure that it is relayed to the SSP for each SMS sent to your users.

Step 5: Add SSP

Click on Add SSP, and you're good to go!



You've now successfully integrated Infobip with your WebEngage dashboard.

You can test the integration by creating a test SMS campaign and sending it to a group of internal users (aka your teammates).

A quick guide on Editing/ Deleting an integration.

Please feel free to drop in a few lines at [email protected] in you have any further queries. We're always just an email away!