Event templates

Common For All Apps And Websites

Event Name Description Attributes- Sample values
App Start Track how users launch your app. Source - Push, PPC, Organic, Direct, Email
Registered or Login Track which medium the user used to login or register. Channel - Facebook, Email, Twitter
Social Action Track social media events performed by users in your app. Platform
- Twitter, Facebook

Action
- Share, Like

Content
- Article or content or user identifier
App Exit Track users exiting from the app. Source - Push, PPC, Organic, Direct, Email
App Error Track known application errors. Type
- Network error, No privilege, Bad HTTP response
App Crash Track app crashes. Type

E-Commerce

Event Name
Description
Attributes- Sample values

Searched

Track user searches

Keyword

  • shorts, apple tv, iphone, shoes

Category

  • Apparel, Mobile Phones, Exercise & Fitness

Filters

  • Color, Size, Price

Result Count

  • 0, 150

Product Viewed

Track products that users are viewing

Product Id

  • 2301, 8a911mpp0

Product

  • Teenage Mutant Ninja Turtles, Canon EOS Rebel T5 EF-S 18-55mm IS II Digital SLR, Lark & Ro Women's Lace Overlay Fit and Flare Dress

Category

  • Apparel, Mobile Phones, Exercise & Fitness

Price

  • 18.99, 100, 15970

Currency

  • USD, GBP, INR

In Stock

  • True, False

//optionally for marketplaces
Seller Id
Seller Name

Category Viewed

Track categories that users are browsing

Category Id

  • Twitter, Facebook

Category

  • Apparel, Mobile Phones, Exercise & Fitness

Item Count

  • 0, 150

Added To Wishlist

Track liking, favouriting, add to list or purchase later kind of behaviors.

Product Id

  • 1b87622

Product

  • Samsung Gear S2 SM-R7200ZKAXAR Smartwatch for Most Android Phones - Dark Gray

Category

  • Wearables

Price

  • 298.79

Product Rated / Reviewed

Track user behavior around rating and reviewing products

Product Id

  • 1b87622

Product

  • Luciano Natazzi Men's Thermal Padded Hooded Flight Bomber Jacket

Category

  • Men’s Clothing

Brand

  • Luciano Natazzi

Price

  • 55

User Rating

  • 4.1

User Review Summary

  • Nice jacket with one drawback

Added To Cart

Tracking all add to carts done by users.

Product Id

  • 45001

Product

  • Givenchy Pour Homme Cologne, Blue Label, 3.4 Ounce

Category

  • Fragrance

Price

  • 39.80

Currency

  • USD

Quantity

  • 2

//optionally
Cart Id
Seller Id
Seller Name

Offer Availed

Track if a user is using any coupon code or other offer to complete the purchase.

Offer

  • Deal of the day

Description

  • 20% off kids furniture

Discount

  • 2150

Currency

  • INR

Status

  • Successful, Failed

Checkout Started

Track in case of a multi-step checkout process.

Total Value

  • 749

Currency

  • USD

Checkout Completed

Track all successful purchases.

Transaction Id

  • 917ab1apQ

Total Value

  • 999

Currency

  • INR, USD

Payment Method

  • Credit Card, Debit Card, Wallet, Paypal, Internet Banking

Products
[Please check documentation on how to pass this data via your SDK]

  • Product 1
    Id
    76050111
    Name
    Sony Xperia M4 Aqua 16GB GSM/LTE Unlocked Cell Phone - Black
    Category
    Cell Phones
    Price
    $201
    Quantity
    1
    Product 2
    Id
    1100998
    Name
    Panasonic ES-LA63-S Arc4 Electric Shaver Wet/Dry with Multi-Flex
    Category
    Health & Personal Care
    Price
    $149
    Quantity
    2

//optionally
Seller Id
Seller Name
Shipping Country
Shipping City
Shipping Region

Travel (Hotel Booking)

Event Name
Description
Attributes- Sample values

Searched

Track user searches.

Keyword

  • Hilton London Tower Bridge

Check-in (Date)

Check-out (Date)

Country

  • US

City

  • New York City

Hotel Viewed

Track hotels that users are viewing

Hotel Id

  • 301, 8a9fn0011

Hotel Name

  • The Cumberland

Category

  • Budget, Resort, Hotel

Hotel Rating

  • 3, 4.5

Country

  • US

City

  • New York City

Region

  • Manhattan

Hotel Reviewed

Track user actions like writing reviews, rating or adding to list

Hotel Id

  • 301, 8a9fn0011

Hotel Name

  • The Cumberland

Category

  • Budget, Resort, Hotel

Hotel Rating

  • 3, 4.5

User Rating

  • 4.1

Country

  • US

City

  • New York City

Region

  • Manhattan

Added To Cart

Tracking all booking intents done by users.

Hotel Id

  • 45001

Hotel Name

  • Kingsway Hall Hotel

Category

  • Business

Check-in (Date)

  • Check-out (Date)

Room Count

  • 1

Guest Count

  • 2

Currency

  • USD

Quantity

  • 2

Offer Availed

Track if a user is using any coupon code or other offer to complete the purchase.

Offer

  • FREENIGHT

Description

  • 1 night stay free on 2 nights booking

Discount

  • 99


Currency

  • EUR

Status

  • Successful, Failed

Checkout Started

Track in case of a multi-step checkout process.

Total Value

  • 181

Currency

  • EUR

Checkout Completed

Track all successful purchases.

Transaction Id

  • 917ab1apQ

Total Value

  • 999

Currency

  • USD, EUR, INR

Payment Method

  • Credit Card, Debit Card, Wallet, Paypal, Internet Banking

Hotel Id

  • ia9fn0011

Hotel Name

  • The Cumberland

Category

  • Business

Hotel Rating

  • 5

Country

  • US

City

  • New York City

Region

  • Manhattan

Check-in (Date)

Check-out (Date)

Room Count

  • 1

Guest Count

  • 2

//optionally
Seller Id
Seller Name
Shipping Country
Shipping City
Shipping Region

Travel (Flight Booking)

Event Name
Description
Attributes- Sample values

Searched

Track user searches for flights

Type

  • One Way, Round Trip, Multi-city

Departure City

  • San Jose, CA, US (SJC)
    Mumbai, India (BOM)

Arrival City

  • Las Vegas, NV, US (LAS)
    New Delhi, India (DEL)

Departure Date (Date)

Arrival Date (Date)

Passenger Count

  • 1

Class

  • Economy, Business

Selected

Track user selection of flights after searching

Type

  • Round Trip

Departure City

  • San Jose, CA, US (SJC)

Arrival City

  • Las Vegas, NV, US (LAS)

Departure Date (Date)

Arrival Date (Date)

Passenger Count

  • 1

Class

  • Economy

Departure Airline

  • United

Arrival Airline

  • JetBlue

Total Value

  • 244

Currency

  • USD

Added To Cart

Track users proceeding to book after flight selection

Type

  • Round Trip

Departure City

  • San Jose, CA, US (SJC)

Arrival City

  • Las Vegas, NV, US (LAS)

Departure Date (Date)

Arrival Date (Date)

Passenger Count

  • 1

Class

  • Economy

Departure Airline

  • United

Arrival Airline

  • JetBlue

Total Value

  • 244

Currency

  • USD

Offer Availed

Track if a user is using any coupon code or other offer to complete the purchase.

Offer

  • FREEMEAL

Status

  • Successful, Failed

Checkout Started

Track in case of a multi-step checkout process.

Total Value

  • 181

Currency

  • EUR

Checkout Completed

Track all successful purchases.

Transaction Id

  • 11a12lou

Total Value

  • 305

Currency

  • USD, EUR, INR

Payment Method

  • Credit Card, Debit Card, Wallet, Paypal, Internet Banking

Type

  • Round Trip

Departure City

  • San Jose, CA, US (SJC)

Arrival City

  • Las Vegas, NV, US (LAS)

Departure Date (Date)

Arrival Date (Date)

Passenger Count

  • 1

Class

  • Economy

Departure Airline

  • United

Arrival Airline

  • JetBlue

Game Apps

Event Name
Description
Attributes- Sample values

Started

Track user starting to play a level

Type

  • Single Player, Multi-player

Level

  • 2

Played Level

Track user done playing a level

Type

  • Single Player, Multi-player

Level

  • 3

Completed

  • True, False

Number Of Attempts

  • 5

Total Score

  • 1602

Finished

Track a user finishing the game and populate all the summary

Type

  • Single Player, Multi-player

Levels Completed

  • 1, 4

Total Score

  • 17001

Bonus Used

  • 700

Achievement Unlocked

Track users achieving special rank or hurdle in the app

Rank

  • 32

Bought Item

Track purchase of goodies offered by your app

Item Id

  • 11

Item Price

  • 9

Item Currency

  • USD

BFSI - Insurance Sector

Event Name
Description
Attributes- Sample values

Premium Calculator Used

Track premium calculations done by users

Plan Type

  • Term Life Insurance, Health Insurance, Travel Insurance

Plan Name

  • Bright Life, Retirement Cornerstone, Health Secure

Sum Assured

  • 500000

Premium Amount

  • 10654

Optional:
Date of Birth
Gender
City

Applied For A Quote

Track user behavior around quote applications

Plan Type

  • Term Life Insurance, Health Insurance, Travel Insurance

Plan Name

  • Bright Life, Retirement Cornerstone, Health Secure

Sum Assured

  • 500000

Premium Amount

  • 10654

Quote Id

  • AX19934M

Checkout Started

Track in case of a multi-step checkout process

Plan Type

  • Term Life Insurance, Health Insurance, Travel Insurance

Plan Name

  • Bright Life, Retirement Cornerstone, Health Secure

Sum Assured

  • 500000

Premium Amount

  • 10654

Quote Id

  • AX19934M

Checkout Completed

Track all successful purchases

Plan Type

  • Term Life Insurance, Health Insurance, Travel Insurance

Plan Name

  • Bright Life, Retirement Cornerstone, Health Secure

Sum Assured

  • 500000

Premium Amount

  • 10654

Quote Id

  • AX19934M

Installment Type

  • Annual, Semi-annual, Quarterly, Monthly

Insurance Policy Number

  • 1869846

Renewal Date

Payment Method

  • Cheque, Credit Card

Insurance Purchased

Track Insurance Policies purchased by users

Plan Type

  • Term Life Insurance, Health Insurance, Travel Insurance

Plan Name

  • Bright Life, Retirement Cornerstone, Health Secure

Sum Assured

  • 500000

Premium Amount

  • 10654

Quote Id

  • AX19934M

Installment Type

  • Annual, Semi-annual, Quarterly, Monthly

Insurance Policy Number

  • 1869846

Renewal Date

Payment Method

  • Cheque, Credit Card

Insurance Renewed

Track Insurance Policies renewed by users

Plan Type

  • Term Life Insurance, Health Insurance, Travel Insurance

Plan Name

  • Bright Life, Retirement Cornerstone, Health Secure

Sum Assured

  • 500000

Premium Amount

  • 10654

Installment Type

  • Annual, Semi-annual, Quarterly, Monthly

Insurance Policy Number

  • 1869846

Next Renewal Date

Payment Method

  • Cheque, Credit Card

Claim Requested

Track claim requests made by an insurance policy holder

Plan Type

  • Term Life Insurance, Health Insurance, Travel Insurance

Plan Name

  • Bright Life, Retirement Cornerstone, Health Secure

Insurance Policy Number

  • 1869846

Next Renewal Date

Claim Id

  • 13734

Claim Amount

  • 16300

Claim Request Date

Claim In Progress

Track claim status

Claim Id

  • 13734

Claim Amount

  • 16300

Claim Request Date

Claim Status

  • Approved, Rejected

Process Start Date
Process End Date

Claim Settled

Track claim settlement details

Claim Id

  • 13734

Claim Amount

  • 16300

Claim Request Date

Claim Status

  • Approved, Rejected

Settlement Amount

  • 15317

Settlement Date

Payment Method

  • Cheque, Transfer