Sample Event Templates

Industry-wise Custom Event x Custom Event Attribute Templates to Help You Get Started

Common For All Apps & Websites

Event Name

Event Description

Attribute Names & Sample Values

App Start

Track how users launch your app

  • Source: Push, PPC, Organic, Direct, Email

Registered or Login

Track which medium the user used to login or register

  • Channel: Facebook, Email, Twitter

Social Action

Track social media events performed by users in your app

  • Platform: Twitter, Facebook

  • Action: Share, Like

  • Content: Article name

App Exit

Track users exiting from the app

  • Source: Push, PPC, Organic, Direct, Email

App Error

Track known application errors

  • Type: Network error, No privilege, Bad HTTP response

App Crash

Track app crashes

  • Type: Network error, No privilege, Bad HTTP response

E-commernce

Event Name

Event Description

Attribute Names & Sample Values

Searched

Track user search for product

  • Keyword: Apple TV, iPhone, Shoes

  • Category: Apparel, Mobile Phones, Exercise & Fitness

  • Filters: Color, Size, Price

  • Result Count: 0, 150

Product Viewed

Track products being viewed

  • Product ID: 2301, 8a911mpp0

  • Product: Canon EOS Rebel Camera, iPhone XR, OnePlus 7 Pro

  • Category: Apparel, Mobile Phones, Exercise & Fitness

  • Price: 18.99, 100, 150

  • Currency: USD, GBP, INR

  • In-Stock: True, False

  • Seller ID: abc123, xyz123

  • Seller Name: Thomson Retail, Janes Recording

Category Viewed

Track categories being browsed

  • Category ID: 107f70, 90127hf897

  • Category: Apparel, Mobile Phones, Exercise & Fitness

  • Item Count: 0, 150

Added to Wishlist

Track liking, adding to list or purchase later etc. actions

  • Product ID: 1b87622

  • Product: OnePlus 7 Pro

  • Category: Mobile Phones

  • Price: 52000

Product Rated or Reviewed

Track rating and reviewing of products

  • Product ID: 1b87622

  • Product: Luciano Natazzi Men's Thermal Padded Hooded Flight Bomber Jacket

  • Category: Men’s Clothing

  • Brand: Luciano Natazzi

  • Price: 55

  • User Rating: 4.1

  • User Review Summary: Nice jacket

Added to Cart

Track intent to purchase / item added to cart

  • Product ID: 45001

  • Product: Givenchy Pour Homme Cologne

  • Category: Fragrance

  • Price: 39.80

  • Currency: USD

  • Quantity: 2

  • Seller ID: abc123

  • Seller Name: Thomson Retail

Offer Availed

Track if a user is using any coupon code or other offer to complete the purchase

  • Offer: Deal of the day

  • Description: 20% off kids furniture

  • Discount: 2150

  • Currency: INR

  • Status: Successful, Failed

Checkout Started

Track the start of the checkout process

  • Total Value: 749

  • Currency: USD

Checkout Completed

Track successful purchase

  • Transaction ID: 917ab1apQ

  • Total Value: 999

  • Currency: INR, USD

  • Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking

  • Seller ID

  • Seller Name

  • Shipping Country

  • Shipping City

  • Shipping Region

  • Products: Please check our Android, iOS etc. documentation on how to send this data via SDK


    - Product 1
    ID: 76050111
    Name: Sony Xperia M4 Aqua 16GB GSM/LTE Unlocked Cell Phone Black
    Category: Mobile Phones
    Price: 201
    Quantity: 1


    - Product 2
    ID: 1100998
    Name: Panasonic ES-LA63-S Arc4 Electric Shaver Wet/Dry with Multi-Flex
    Category: Health & Personal Care
    Price: 149
    Quantity: 2

Travel (Hotel Booking)

Event Name

Event Description

Attribute Names & Sample Values

Searched

Track user search for hotel

  • Keyword: Hilton London Tower Bridge

  • Check-in

  • Check-out

  • Country: US

  • City: New York City

Hotel Viewed

Track hotels that a user has viewed

  • Hotel ID: 1234fd0, 8a9fn0011

  • Hotel Name: The Cumberland, Ritz Carlton

  • Category: Budget, Resort, Hotel

  • Hotel Rating: 3, 4.5

  • Country: US

  • City: New York City

  • Region: Manhattan

Hotel Reviewed

Track user actions like submitting reviews, rating etc.

  • Hotel ID: 1234fd0, 8a9fn0011

  • Hotel Name: The Cumberland, Ritz Carlton

  • Category: Budget, Resort, Hotel

  • Hotel Rating: 3, 4.5

  • Country: US

  • City: New York City

  • Region: Manhattan

Added to Cart

Track intent to book / hotel room added to cart

  • Hotel ID: 45001

  • Hotel Name: Kingsway Hall Hotel

  • Category: Business

  • Check-in Date

  • Check-out Date

  • Room Count: 1

  • Guest Count: 2

  • Currency: USD

  • Quantity: 2

Offer Availed

Track if a user is using any coupon code or offer to complete the purchase

  • Offer: 1 Free Night

  • Description: 1 night stay free on 2 nights booking

  • Discount: 99

  • 
Currency: EUR

  • Status: Successful, Failed

Checkout Started

Track the start of the checkout process

  • Total Value: 181

  • Currency: EUR

Checkout Completed

Track successful purchase

  • Transaction ID: 917ab1apQ

  • Total Value: 999

  • Currency: USD, EUR, INR

  • Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking

  • Hotel ID: ia9fn0011

  • Hotel Name: Ritz Carlton

  • Category: Business

  • Hotel Rating: 5

  • Country: US

  • City: New York City

  • Region: Manhattan

  • Check-in Date

  • Check-out Date

  • Room Count: 1

  • Guest Count: 2

Travel (Flight Booking)

Event Name

Event Description

Attribute Names & Sample Values

Searched

Track user search for flights

  • Type: One-way, Round-trip, Multi-city

  • Departure City: San Jose, US (SJC), Mumbai, India (BOM)

  • Arrival City: Las Vegas, US (LAS), New Delhi, India (DEL)

  • Departure Date

  • Arrival Date

  • Passenger Count: 1

  • Class: Economy, Business

Selected

Track user selection of flights after searching

  • Type: Round-trip

  • Departure City: San Jose, CA, US (SJC)

  • Arrival City: Las Vegas, NV, US (LAS)

  • Departure Date

  • Arrival Date

  • Passenger Count: 1

  • Class: Economy

  • Departure Airline: United

  • Arrival Airline: JetBlue

  • Total Value: 244

  • Currency: USD

Added to Cart

Track user proceeding to book after flight selection

  • Type: Round-trip

  • Departure City: San Jose, CA, US (SJC)

  • Arrival City: Las Vegas, NV, US (LAS)

  • Departure Date

  • Arrival Date

  • Passenger Count: 1

  • Class: Economy

  • Departure Airline: United

  • Arrival Airline: JetBlue

  • Total Value: 244

  • Currency: USD

Offer Availed

Track if a user is using any coupon code or offer to complete the purchase

  • Offer: Free Meal

  • Status: Successful, Failed

Checkout Started

Track the start of the checkout process

  • Total Value: 181

  • Currency: EUR

Checkout Completed

Track successful purchase

  • Transaction ID: 11a12lou

  • Total Value: 305

  • Currency: USD, EUR, INR

  • Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking

  • Type: Round-trip

  • Departure City: San Jose, CA, US (SJC)

  • Arrival City: Las Vegas, NV, US (LAS)

  • Departure Date

  • Arrival Date

  • Passenger Count: 1

  • Class: Economy

  • Departure Airline: United

  • Arrival Airline: JetBlue

  • Total Value: 244

  • Currency: USD

Gaming

Event Name

Event Description

Attribute Names & Sample Values

Level Started

Track the start of play for a particular level

  • Type: Single Player, Multi-Player

  • Level: 2

Level Completed

Track the end of play for a particular level

  • Type: Single Player, Multi-Player

  • Level: 3

  • Completed: True, False

  • Number Of Attempts: 5

  • Total Score: 1602

Game Completed

Track the completion of a game
and populate the relevant summary

  • Type: Single Player, Multi-Player

  • Levels Completed: 1, 4

  • Total Score: 17001

  • Bonus Used: 700

Achievement Unlocked

Track the achievement of a special rank or hurdle in your app

  • Rank: 32

Bought Item

Track purchase of goodies in your app

  • Item ID: 11

  • Item Price: 9

  • Item Currency: USD

Financial Services (Insurance)

Event Name

Event Description

Attribute Names & Sample Values

Premium Calculator Used

Track premium calculations done by a user

  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance

  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure

  • Sum Assured: 500000

  • Premium Amount: 10654

  • Date of Birth

  • Gender

  • City

Applied for Quotation

Track user application for an insurance quotation

  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance

  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure

  • Sum Assured: 500000

  • Premium Amount: 10654

  • Quote ID: AX19934M

Checkout Started

Track the start of the checkout process

  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance

  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure

  • Sum Assured: 500000

  • Premium Amount: 10654

  • Quote ID: AX19934M

Checkout Completed

Track the end of the checkout process

  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance

  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure

  • Sum Assured: 500000

  • Premium Amount: 10654

  • Quote ID: AX19934M

  • Installment Type: Annual, Semi-Annual, Quarterly, Monthly

  • Insurance Policy Number: 1869846

  • Renewal Date

  • Payment Method: Cheque, Credit Card

Insurance Purchased

Track the purchase of policy

  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance

  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure

  • Sum Assured: 500000

  • Premium Amount: 10654

  • Quote ID: AX19934M

  • Installment Type: Annual, Semi-Annual, Quarterly, Monthly

  • Insurance Policy Number: 1869846

  • Renewal Date

  • Payment Method: Cheque, Credit Card

Insurance Renewed

Track the renewal of policy

  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance

  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure

  • Sum Assured: 500000

  • Premium Amount: 10654

  • Installment Type: Annual, Semi-Annual, Quarterly, Monthly

  • Insurance Policy Number: 1869846

  • Next Renewal Date

  • Payment Method: Cheque, Credit Card

Claim Requested

Track the claim request made by a policy holder

  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance

  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure

  • Insurance Policy Number: 1869846

  • Next Renewal Date

  • Claim ID: 13734

  • Claim Amount: 16300

  • Claim Request Date

Claim in Progress

Track claim status

  • Claim ID: 13734

  • Claim Amount: 16300

  • Claim Request Date

  • Claim Status: Approved, Rejected

  • Process Start Date

  • Process End Date

Claim Settled

Track claim settlement details

  • Claim ID: 13734

  • Claim Amount: 16300

  • Claim Request Date

  • Claim Status: Approved, Rejected

  • Settlement Amount: 15317

  • Settlement Date

  • Payment Method: Cheque, Transfer

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