Sample Event Templates

App Start

Track how users launch your app

• Source: Push, PPC, Organic, Direct, Email

Registered or Login

Track which medium the user used to login or register

• Channel: Facebook, Email, Twitter

Social Action

Track social media events performed by users in your app

• Platform: Twitter, Facebook\
  
• Action: Share, Like\
  
• Content: Article name

App Exit

Track users exiting from the app

• Source: Push, PPC, Organic, Direct, Email

App Error

Track known application errors

• Type: Network error, No privilege, Bad HTTP response

App Crash

Track app crashes

• Type: Network error, No privilege, Bad HTTP response

Searched

Track user search for product

• Keyword: Apple TV, iPhone, Shoes\
  
• Category: Apparel, Mobile Phones, Exercise & Fitness\
  
• Filters: Color, Size, Price\
  
• Result Count: 0, 150

Product Viewed

Track products being viewed

• Product ID: 2301, 8a911mpp0\
  
• Product: Canon EOS Rebel Camera, iPhone XR, OnePlus 7 Pro\
  
• Category: Apparel, Mobile Phones, Exercise & Fitness\
  
• Price: 18.99, 100, 150\
  
• Currency: USD, GBP, INR\
  
• In-Stock: True, False\
  
• Seller ID: abc123, xyz123\
  
• Seller Name: Thomson Retail, Janes Recording

Category Viewed

Track categories being browsed

• Category ID: 107f70, 90127hf897\
  
• Category: Apparel, Mobile Phones, Exercise & Fitness\
  
• Item Count: 0, 150

Added to Wishlist

Track liking, adding to list or purchase later etc. actions

• Product ID: 1b87622\
  
• Product: OnePlus 7 Pro\
  
• Category: Mobile Phones\
  
• Price: 52000

Product Rated or Reviewed

Track rating and reviewing of products

• Product ID: 1b87622\
  
• Product: Luciano Natazzi Men's Thermal Padded Hooded Flight Bomber Jacket\
  
• Category: Men’s Clothing\
  
• Brand: Luciano Natazzi\
  
• Price: 55\
  
• User Rating: 4.1\
  
• User Review Summary: Nice jacket

Added to Cart

Track intent to purchase / item added to cart

• Product ID: 45001\
  
• Product: Givenchy Pour Homme Cologne\
  
• Category: Fragrance\
  
• Price: 39.80\
  
• Currency: USD\
  
• Quantity: 2\
  
• Seller ID: abc123\
  
• Seller Name: Thomson Retail

Offer Availed

Track if a user is using any coupon code or other offer to complete the purchase

• Offer: Deal of the day\
  
• Description: 20% off kids furniture\
  
• Discount: 2150\
  
• Currency: INR\
  
• Status: Successful, Failed

Checkout Started

Track the start of the checkout process

• Total Value: 749\
  
• Currency: USD

Checkout Completed

Track successful purchase

• Transaction ID: 917ab1apQ\
  
• Total Value: 999\
  
• Currency: INR, USD\
  
• Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking\
  
• Seller ID\
  
• Seller Name\
  
• Shipping Country\
  
• Shipping City\
  
• Shipping Region\
  
• Products: Please check our Android, iOS etc. documentation on how to send this data via SDK\
  
  - Product 1
  ID: 76050111
  Name: Sony Xperia M4 Aqua 16GB GSM/LTE Unlocked Cell Phone Black
  Category: Mobile Phones
  Price: 201
  Quantity: 1\
  
  - Product 2
  ID: 1100998
  Name: Panasonic ES-LA63-S Arc4 Electric Shaver Wet/Dry with Multi-Flex
  Category: Health & Personal Care
  Price: 149
  Quantity: 2

Searched

Track user search for hotel

• Keyword: Hilton London Tower Bridge\
  
• Check-in\
  
• Check-out\
  
• Country: US\
  
• City: New York City

Hotel Viewed

Track hotels that a user has viewed

• Hotel ID: 1234fd0, 8a9fn0011\
  
• Hotel Name: The Cumberland, Ritz Carlton\
  
• Category: Budget, Resort, Hotel\
  
• Hotel Rating: 3, 4.5\
  
• Country: US\
  
• City: New York City\
  
• Region: Manhattan

Hotel Reviewed

Track user actions like submitting reviews, rating etc.

• Hotel ID: 1234fd0, 8a9fn0011\
  
• Hotel Name: The Cumberland, Ritz Carlton\
  
• Category: Budget, Resort, Hotel\
  
• Hotel Rating: 3, 4.5\
  
• Country: US\
  
• City: New York City\
  
• Region: Manhattan

Added to Cart

Track intent to book / hotel room added to cart

• Hotel ID: 45001\
  
• Hotel Name: Kingsway Hall Hotel\
  
• Category: Business\
  
• Check-in Date\
  
• Check-out Date\
  
• Room Count: 1\
  
• Guest Count: 2\
  
• Currency: USD\
  
• Quantity: 2

Offer Availed

Track if a user is using any coupon code or offer to complete the purchase

• Offer: 1 Free Night\
  
• Description: 1 night stay free on 2 nights booking\
  
• Discount: 99\
  
• 
Currency: EUR\
  
• Status: Successful, Failed

Checkout Started

Track the start of the checkout process

• Total Value: 181\
  
• Currency: EUR

Checkout Completed

Track successful purchase

• Transaction ID: 917ab1apQ\
  
• Total Value: 999\
  
• Currency: USD, EUR, INR\
  
• Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking\
  
• Hotel ID: ia9fn0011\
  
• Hotel Name: Ritz Carlton\
  
• Category: Business\
  
• Hotel Rating: 5\
  
• Country: US\
  
• City: New York City\
  
• Region: Manhattan\
  
• Check-in Date\
  
• Check-out Date\
  
• Room Count: 1\
  
• Guest Count: 2

Searched

Track user search for flights

• Type: One-way, Round-trip, Multi-city\
  
• Departure City: San Jose, US (SJC), Mumbai, India (BOM)\
  
• Arrival City: Las Vegas, US (LAS), New Delhi, India (DEL)\
  
• Departure Date\
  
• Arrival Date\
  
• Passenger Count: 1\
  
• Class: Economy, Business

Selected

Track user selection of flights after searching

• Type: Round-trip\
  
• Departure City: San Jose, CA, US (SJC)\
  
• Arrival City: Las Vegas, NV, US (LAS)\
  
• Departure Date\
  
• Arrival Date\
  
• Passenger Count: 1\
  
• Class: Economy\
  
• Departure Airline: United\
  
• Arrival Airline: JetBlue\
  
• Total Value: 244\
  
• Currency: USD

Added to Cart

Track user proceeding to book after flight selection

• Type: Round-trip\
  
• Departure City: San Jose, CA, US (SJC)\
  
• Arrival City: Las Vegas, NV, US (LAS)\
  
• Departure Date\
  
• Arrival Date\
  
• Passenger Count: 1\
  
• Class: Economy\
  
• Departure Airline: United\
  
• Arrival Airline: JetBlue\
  
• Total Value: 244\
  
• Currency: USD

Offer Availed

Track if a user is using any coupon code or offer to complete the purchase

• Offer: Free Meal\
  
• Status: Successful, Failed

Checkout Started

Track the start of the checkout process

• Total Value: 181\
  
• Currency: EUR

Checkout Completed

Track successful purchase

• Transaction ID: 11a12lou\
  
• Total Value: 305\
  
• Currency: USD, EUR, INR\
  
• Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking\
  
• Type: Round-trip\
  
• Departure City: San Jose, CA, US (SJC)\
  
• Arrival City: Las Vegas, NV, US (LAS)\
  
• Departure Date\
  
• Arrival Date\
  
• Passenger Count: 1\
  
• Class: Economy\
  
• Departure Airline: United\
  
• Arrival Airline: JetBlue\
  
• Total Value: 244\
  
• Currency: USD

Level Started

Track the start of play for a particular level

• Type: Single Player, Multi-Player\
  
• Level: 2

Level Completed

Track the end of play for a particular level

• Type: Single Player, Multi-Player\
  
• Level: 3\
  
• Completed: True, False\
  
• Number Of Attempts: 5\
  
• Total Score: 1602

Game Completed

Track the completion of a game
and populate the relevant summary

• Type: Single Player, Multi-Player\
  
• Levels Completed: 1, 4\
  
• Total Score: 17001\
  
• Bonus Used: 700

Achievement Unlocked

Track the achievement of a special rank or hurdle in your app

• Rank: 32

Bought Item

Track purchase of goodies in your app

• Item ID: 11\
  
• Item Price: 9\
  
• Item Currency: USD

Premium Calculator Used

Track premium calculations done by a user

• Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  
• Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  
• Sum Assured: 500000\
  
• Premium Amount: 10654\
  
• Date of Birth\
  
• Gender\
  
• City

Applied for Quotation

Track user application for an insurance quotation

• Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  
• Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  
• Sum Assured: 500000\
  
• Premium Amount: 10654\
  
• Quote ID: AX19934M

Checkout Started

Track the start of the checkout process

• Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  
• Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  
• Sum Assured: 500000\
  
• Premium Amount: 10654\
  
• Quote ID: AX19934M

Checkout Completed

Track the end of the checkout process

• Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  
• Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  
• Sum Assured: 500000\
  
• Premium Amount: 10654\
  
• Quote ID: AX19934M\
  
• Installment Type: Annual, Semi-Annual, Quarterly, Monthly\
  
• Insurance Policy Number: 1869846\
  
• Renewal Date\
  
• Payment Method: Cheque, Credit Card

Insurance Purchased

Track the purchase of policy

• Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  
• Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  
• Sum Assured: 500000\
  
• Premium Amount: 10654\
  
• Quote ID: AX19934M\
  
• Installment Type: Annual, Semi-Annual, Quarterly, Monthly\
  
• Insurance Policy Number: 1869846\
  
• Renewal Date\
  
• Payment Method: Cheque, Credit Card

Insurance Renewed

Track the renewal of policy

• Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  
• Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  
• Sum Assured: 500000\
  
• Premium Amount: 10654\
  
• Installment Type: Annual, Semi-Annual, Quarterly, Monthly\
  
• Insurance Policy Number: 1869846\
  
• Next Renewal Date\
  
• Payment Method: Cheque, Credit Card

Claim Requested

Track the claim request made by a policy holder

• Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  
• Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  
• Insurance Policy Number: 1869846\
  
• Next Renewal Date\
  
• Claim ID: 13734\
  
• Claim Amount: 16300\
  
• Claim Request Date

Claim in Progress

Track claim status

• Claim ID: 13734\
  
• Claim Amount: 16300\
  
• Claim Request Date\
  
• Claim Status: Approved, Rejected\
  
• Process Start Date\
  
• Process End Date

Claim Settled

Track claim settlement details

• Claim ID: 13734\
  
• Claim Amount: 16300\
  
• Claim Request Date\
  
• Claim Status: Approved, Rejected\
  
• Settlement Amount: 15317\
  
• Settlement Date\
  
• Payment Method: Cheque, Transfer