Common For All Apps And Websites
| Event Name | Description | Attributes- Sample values |
|---|---|---|
| App Start | Track how users launch your app. | Source - Push, PPC, Organic, Direct, Email |
| Registered or Login | Track which medium the user used to login or register. | Channel - Facebook, Email, Twitter |
| Social Action | Track social media events performed by users in your app. | Platform - Twitter, Facebook Action - Share, Like Content - Article or content or user identifier |
| App Exit | Track users exiting from the app. | Source - Push, PPC, Organic, Direct, Email |
| App Error | Track known application errors. | Type - Network error, No privilege, Bad HTTP response |
| App Crash | Track app crashes. | Type |
E-Commerce
Searched
Track user searches
Keyword
- shorts, apple tv, iphone, shoes
Category
- Apparel, Mobile Phones, Exercise & Fitness
Filters
- Color, Size, Price
Result Count
- 0, 150
Product Viewed
Track products that users are viewing
Product Id
- 2301, 8a911mpp0
Product
- Teenage Mutant Ninja Turtles, Canon EOS Rebel T5 EF-S 18-55mm IS II Digital SLR, Lark & Ro Women's Lace Overlay Fit and Flare Dress
Category
- Apparel, Mobile Phones, Exercise & Fitness
Price
- 18.99, 100, 15970
Currency
- USD, GBP, INR
In Stock
- True, False
//optionally for marketplaces
Seller Id
Seller Name
Category Viewed
Track categories that users are browsing
Category Id
- Twitter, Facebook
Category
- Apparel, Mobile Phones, Exercise & Fitness
Item Count
- 0, 150
Added To Wishlist
Track liking, favouriting, add to list or purchase later kind of behaviors.
Product Id
- 1b87622
Product
- Samsung Gear S2 SM-R7200ZKAXAR Smartwatch for Most Android Phones - Dark Gray
Category
- Wearables
Price
- 298.79
Product Rated / Reviewed
Track user behavior around rating and reviewing products
Product Id
- 1b87622
Product
- Luciano Natazzi Men's Thermal Padded Hooded Flight Bomber Jacket
Category
- Men’s Clothing
Brand
- Luciano Natazzi
Price
- 55
User Rating
- 4.1
User Review Summary
- Nice jacket with one drawback
Added To Cart
Tracking all add to carts done by users.
Product Id
- 45001
Product
- Givenchy Pour Homme Cologne, Blue Label, 3.4 Ounce
Category
- Fragrance
Price
- 39.80
Currency
- USD
Quantity
- 2
//optionally
Cart Id
Seller Id
Seller Name
Offer Availed
Track if a user is using any coupon code or other offer to complete the purchase.
Offer
- Deal of the day
Description
- 20% off kids furniture
Discount
- 2150
Currency
- INR
Status
- Successful, Failed
Checkout Started
Track in case of a multi-step checkout process.
Total Value
- 749
Currency
- USD
Checkout Completed
Track all successful purchases.
Transaction Id
- 917ab1apQ
Total Value
- 999
Currency
- INR, USD
Payment Method
- Credit Card, Debit Card, Wallet, Paypal, Internet Banking
Products
[Please check documentation on how to pass this data via your SDK]
- Product 1
Id
76050111
Name
Sony Xperia M4 Aqua 16GB GSM/LTE Unlocked Cell Phone - Black
Category
Cell Phones
Price
$201
Quantity
1
Product 2
Id
1100998
Name
Panasonic ES-LA63-S Arc4 Electric Shaver Wet/Dry with Multi-Flex
Category
Health & Personal Care
Price
$149
Quantity
2
//optionally
Seller Id
Seller Name
Shipping Country
Shipping City
Shipping Region
Searched
Track user searches.
Keyword
- Hilton London Tower Bridge
Check-in (Date)
Check-out (Date)
Country
- US
City
- New York City
Hotel Viewed
Track hotels that users are viewing
Hotel Id
- 301, 8a9fn0011
Hotel Name
- The Cumberland
Category
- Budget, Resort, Hotel
Hotel Rating
- 3, 4.5
Country
- US
City
- New York City
Region
- Manhattan
Hotel Reviewed
Track user actions like writing reviews, rating or adding to list
Hotel Id
- 301, 8a9fn0011
Hotel Name
- The Cumberland
Category
- Budget, Resort, Hotel
Hotel Rating
- 3, 4.5
User Rating
- 4.1
Country
- US
City
- New York City
Region
- Manhattan
Added To Cart
Tracking all booking intents done by users.
Hotel Id
- 45001
Hotel Name
- Kingsway Hall Hotel
Category
- Business
Check-in (Date)
- Check-out (Date)
Room Count
- 1
Guest Count
- 2
Currency
- USD
Quantity
- 2
Offer Availed
Track if a user is using any coupon code or other offer to complete the purchase.
Offer
- FREENIGHT
Description
- 1 night stay free on 2 nights booking
Discount
- 99
Currency
- EUR
Status
- Successful, Failed
Checkout Started
Track in case of a multi-step checkout process.
Total Value
- 181
Currency
- EUR
Checkout Completed
Track all successful purchases.
Transaction Id
- 917ab1apQ
Total Value
- 999
Currency
- USD, EUR, INR
Payment Method
- Credit Card, Debit Card, Wallet, Paypal, Internet Banking
Hotel Id
- ia9fn0011
Hotel Name
- The Cumberland
Category
- Business
Hotel Rating
- 5
Country
- US
City
- New York City
Region
- Manhattan
Check-in (Date)
Check-out (Date)
Room Count
- 1
Guest Count
- 2
//optionally
Seller Id
Seller Name
Shipping Country
Shipping City
Shipping Region
Searched
Track user searches for flights
Type
- One Way, Round Trip, Multi-city
Departure City
- San Jose, CA, US (SJC)
Mumbai, India (BOM)
Arrival City
- Las Vegas, NV, US (LAS)
New Delhi, India (DEL)
Departure Date (Date)
Arrival Date (Date)
Passenger Count
- 1
Class
- Economy, Business
Selected
Track user selection of flights after searching
Type
- Round Trip
Departure City
- San Jose, CA, US (SJC)
Arrival City
- Las Vegas, NV, US (LAS)
Departure Date (Date)
Arrival Date (Date)
Passenger Count
- 1
Class
- Economy
Departure Airline
- United
Arrival Airline
- JetBlue
Total Value
- 244
Currency
- USD
Added To Cart
Track users proceeding to book after flight selection
Type
- Round Trip
Departure City
- San Jose, CA, US (SJC)
Arrival City
- Las Vegas, NV, US (LAS)
Departure Date (Date)
Arrival Date (Date)
Passenger Count
- 1
Class
- Economy
Departure Airline
- United
Arrival Airline
- JetBlue
Total Value
- 244
Currency
- USD
Offer Availed
Track if a user is using any coupon code or other offer to complete the purchase.
Offer
- FREEMEAL
Status
- Successful, Failed
Checkout Started
Track in case of a multi-step checkout process.
Total Value
- 181
Currency
- EUR
Checkout Completed
Track all successful purchases.
Transaction Id
- 11a12lou
Total Value
- 305
Currency
- USD, EUR, INR
Payment Method
- Credit Card, Debit Card, Wallet, Paypal, Internet Banking
Type
- Round Trip
Departure City
- San Jose, CA, US (SJC)
Arrival City
- Las Vegas, NV, US (LAS)
Departure Date (Date)
Arrival Date (Date)
Passenger Count
- 1
Class
- Economy
Departure Airline
- United
Arrival Airline
- JetBlue
Started
Track user starting to play a level
Type
- Single Player, Multi-player
Level
- 2
Played Level
Track user done playing a level
Type
- Single Player, Multi-player
Level
- 3
Completed
- True, False
Number Of Attempts
- 5
Total Score
- 1602
Finished
Track a user finishing the game and populate all the summary
Type
- Single Player, Multi-player
Levels Completed
- 1, 4
Total Score
- 17001
Bonus Used
- 700
Achievement Unlocked
Track users achieving special rank or hurdle in the app
Rank
- 32
Bought Item
Track purchase of goodies offered by your app
Item Id
- 11
Item Price
- 9
Item Currency
- USD
Premium Calculator Used
Track premium calculations done by users
Plan Type
- Term Life Insurance, Health Insurance, Travel Insurance
Plan Name
- Bright Life, Retirement Cornerstone, Health Secure
Sum Assured
- 500000
Premium Amount
- 10654
Optional:
Date of Birth
Gender
City
Applied For A Quote
Track user behavior around quote applications
Plan Type
- Term Life Insurance, Health Insurance, Travel Insurance
Plan Name
- Bright Life, Retirement Cornerstone, Health Secure
Sum Assured
- 500000
Premium Amount
- 10654
Quote Id
- AX19934M
Checkout Started
Track in case of a multi-step checkout process
Plan Type
- Term Life Insurance, Health Insurance, Travel Insurance
Plan Name
- Bright Life, Retirement Cornerstone, Health Secure
Sum Assured
- 500000
Premium Amount
- 10654
Quote Id
- AX19934M
Checkout Completed
Track all successful purchases
Plan Type
- Term Life Insurance, Health Insurance, Travel Insurance
Plan Name
- Bright Life, Retirement Cornerstone, Health Secure
Sum Assured
- 500000
Premium Amount
- 10654
Quote Id
- AX19934M
Installment Type
- Annual, Semi-annual, Quarterly, Monthly
Insurance Policy Number
- 1869846
Renewal Date
Payment Method
- Cheque, Credit Card
Insurance Purchased
Track Insurance Policies purchased by users
Plan Type
- Term Life Insurance, Health Insurance, Travel Insurance
Plan Name
- Bright Life, Retirement Cornerstone, Health Secure
Sum Assured
- 500000
Premium Amount
- 10654
Quote Id
- AX19934M
Installment Type
- Annual, Semi-annual, Quarterly, Monthly
Insurance Policy Number
- 1869846
Renewal Date
Payment Method
- Cheque, Credit Card
Insurance Renewed
Track Insurance Policies renewed by users
Plan Type
- Term Life Insurance, Health Insurance, Travel Insurance
Plan Name
- Bright Life, Retirement Cornerstone, Health Secure
Sum Assured
- 500000
Premium Amount
- 10654
Installment Type
- Annual, Semi-annual, Quarterly, Monthly
Insurance Policy Number
- 1869846
Next Renewal Date
Payment Method
- Cheque, Credit Card
Claim Requested
Track claim requests made by an insurance policy holder
Plan Type
- Term Life Insurance, Health Insurance, Travel Insurance
Plan Name
- Bright Life, Retirement Cornerstone, Health Secure
Insurance Policy Number
- 1869846
Next Renewal Date
Claim Id
- 13734
Claim Amount
- 16300
Claim Request Date
Claim In Progress
Track claim status
Claim Id
- 13734
Claim Amount
- 16300
Claim Request Date
Claim Status
- Approved, Rejected
Process Start Date
Process End Date
Claim Settled
Track claim settlement details
Claim Id
- 13734
Claim Amount
- 16300
Claim Request Date
Claim Status
- Approved, Rejected
Settlement Amount
- 15317
Settlement Date
Payment Method
- Cheque, Transfer