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  1. Overview
  2. Events

Sample Event Templates

Industry-wise Custom Event x Custom Event Attribute Templates to Help You Get Started

Common For All Apps & Websites

Event NameEvent DescriptionAttribute Names & Sample Values
App StartTrack how users launch your app
  • Source: Push, PPC, Organic, Direct, Email
Registered or LoginTrack which medium the user used to login or register
  • Channel: Facebook, Email, Twitter
Social ActionTrack social media events performed by users in your app
  • Platform: Twitter, Facebook\
  • Action: Share, Like\
  • Content: Article name
App ExitTrack users exiting from the app
  • Source: Push, PPC, Organic, Direct, Email
App ErrorTrack known application errors
  • Type: Network error, No privilege, Bad HTTP response
App CrashTrack app crashes
  • Type: Network error, No privilege, Bad HTTP response

E-commerce

Event NameEvent DescriptionAttribute Names & Sample Values
SearchedTrack user search for product
  • Keyword: Apple TV, iPhone, Shoes\
  • Category: Apparel, Mobile Phones, Exercise & Fitness\
  • Filters: Color, Size, Price\
  • Result Count: 0, 150
Product ViewedTrack products being viewed
  • Product ID: 2301, 8a911mpp0\
  • Product: Canon EOS Rebel Camera, iPhone XR, OnePlus 7 Pro\
  • Category: Apparel, Mobile Phones, Exercise & Fitness\
  • Price: 18.99, 100, 150\
  • Currency: USD, GBP, INR\
  • In-Stock: True, False\
  • Seller ID: abc123, xyz123\
  • Seller Name: Thomson Retail, Janes Recording
Category ViewedTrack categories being browsed
  • Category ID: 107f70, 90127hf897\
  • Category: Apparel, Mobile Phones, Exercise & Fitness\
  • Item Count: 0, 150
Added to WishlistTrack liking, adding to list or purchase later etc. actions
  • Product ID: 1b87622\
  • Product: OnePlus 7 Pro\
  • Category: Mobile Phones\
  • Price: 52000
Product Rated or ReviewedTrack rating and reviewing of products
  • Product ID: 1b87622\
  • Product: Luciano Natazzi Men's Thermal Padded Hooded Flight Bomber Jacket\
  • Category: Men’s Clothing\
  • Brand: Luciano Natazzi\
  • Price: 55\
  • User Rating: 4.1\
  • User Review Summary: Nice jacket
Added to CartTrack intent to purchase / item added to cart
  • Product ID: 45001\
  • Product: Givenchy Pour Homme Cologne\
  • Category: Fragrance\
  • Price: 39.80\
  • Currency: USD\
  • Quantity: 2\
  • Seller ID: abc123\
  • Seller Name: Thomson Retail
Offer AvailedTrack if a user is using any coupon code or other offer to complete the purchase
  • Offer: Deal of the day\
  • Description: 20% off kids furniture\
  • Discount: 2150\
  • Currency: INR\
  • Status: Successful, Failed
Checkout StartedTrack the start of the checkout process
  • Total Value: 749\
  • Currency: USD
Checkout CompletedTrack successful purchase
  • Transaction ID: 917ab1apQ\
  • Total Value: 999\
  • Currency: INR, USD\
  • Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking\
  • Seller ID\
  • Seller Name\
  • Shipping Country\
  • Shipping City\
  • Shipping Region\
  • Products: Please check our Android, iOS etc. documentation on how to send this data via SDK\
    • Product 1
      ID: 76050111
      Name: Sony Xperia M4 Aqua 16GB GSM/LTE Unlocked Cell Phone Black
      Category: Mobile Phones
      Price: 201
      Quantity: 1\
      • Product 2
        ID: 1100998
        Name: Panasonic ES-LA63-S Arc4 Electric Shaver Wet/Dry with Multi-Flex
        Category: Health & Personal Care
        Price: 149
        Quantity: 2

Travel (Hotel Booking)

Event NameEvent DescriptionAttribute Names & Sample Values
SearchedTrack user search for hotel
  • Keyword: Hilton London Tower Bridge\
  • Check-in\
  • Check-out\
  • Country: US\
  • City: New York City
Hotel ViewedTrack hotels that a user has viewed
  • Hotel ID: 1234fd0, 8a9fn0011\
  • Hotel Name: The Cumberland, Ritz Carlton\
  • Category: Budget, Resort, Hotel\
  • Hotel Rating: 3, 4.5\
  • Country: US\
  • City: New York City\
  • Region: Manhattan
Hotel ReviewedTrack user actions like submitting reviews, rating etc.
  • Hotel ID: 1234fd0, 8a9fn0011\
  • Hotel Name: The Cumberland, Ritz Carlton\
  • Category: Budget, Resort, Hotel\
  • Hotel Rating: 3, 4.5\
  • Country: US\
  • City: New York City\
  • Region: Manhattan
Added to CartTrack intent to book / hotel room added to cart
  • Hotel ID: 45001\
  • Hotel Name: Kingsway Hall Hotel\
  • Category: Business\
  • Check-in Date\
  • Check-out Date\
  • Room Count: 1\
  • Guest Count: 2\
  • Currency: USD\
  • Quantity: 2
Offer AvailedTrack if a user is using any coupon code or offer to complete the purchase
  • Offer: 1 Free Night\
  • Description: 1 night stay free on 2 nights booking\
  • Discount: 99\
  • 
Currency: EUR\
  • Status: Successful, Failed
Checkout StartedTrack the start of the checkout process
  • Total Value: 181\
  • Currency: EUR
Checkout CompletedTrack successful purchase
  • Transaction ID: 917ab1apQ\
  • Total Value: 999\
  • Currency: USD, EUR, INR\
  • Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking\
  • Hotel ID: ia9fn0011\
  • Hotel Name: Ritz Carlton\
  • Category: Business\
  • Hotel Rating: 5\
  • Country: US\
  • City: New York City\
  • Region: Manhattan\
  • Check-in Date\
  • Check-out Date\
  • Room Count: 1\
  • Guest Count: 2

Travel (Flight Booking)

Event NameEvent DescriptionAttribute Names & Sample Values
SearchedTrack user search for flights
  • Type: One-way, Round-trip, Multi-city\
  • Departure City: San Jose, US (SJC), Mumbai, India (BOM)\
  • Arrival City: Las Vegas, US (LAS), New Delhi, India (DEL)\
  • Departure Date\
  • Arrival Date\
  • Passenger Count: 1\
  • Class: Economy, Business
SelectedTrack user selection of flights after searching
  • Type: Round-trip\
  • Departure City: San Jose, CA, US (SJC)\
  • Arrival City: Las Vegas, NV, US (LAS)\
  • Departure Date\
  • Arrival Date\
  • Passenger Count: 1\
  • Class: Economy\
  • Departure Airline: United\
  • Arrival Airline: JetBlue\
  • Total Value: 244\
  • Currency: USD
Added to CartTrack user proceeding to book after flight selection
  • Type: Round-trip\
  • Departure City: San Jose, CA, US (SJC)\
  • Arrival City: Las Vegas, NV, US (LAS)\
  • Departure Date\
  • Arrival Date\
  • Passenger Count: 1\
  • Class: Economy\
  • Departure Airline: United\
  • Arrival Airline: JetBlue\
  • Total Value: 244\
  • Currency: USD
Offer AvailedTrack if a user is using any coupon code or offer to complete the purchase
  • Offer: Free Meal\
  • Status: Successful, Failed
Checkout StartedTrack the start of the checkout process
  • Total Value: 181\
  • Currency: EUR
Checkout CompletedTrack successful purchase
  • Transaction ID: 11a12lou\
  • Total Value: 305\
  • Currency: USD, EUR, INR\
  • Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking\
  • Type: Round-trip\
  • Departure City: San Jose, CA, US (SJC)\
  • Arrival City: Las Vegas, NV, US (LAS)\
  • Departure Date\
  • Arrival Date\
  • Passenger Count: 1\
  • Class: Economy\
  • Departure Airline: United\
  • Arrival Airline: JetBlue\
  • Total Value: 244\
  • Currency: USD

Gaming

Event NameEvent DescriptionAttribute Names & Sample Values
Level StartedTrack the start of play for a particular level
  • Type: Single Player, Multi-Player\
  • Level: 2
Level CompletedTrack the end of play for a particular level
  • Type: Single Player, Multi-Player\
  • Level: 3\
  • Completed: True, False\
  • Number Of Attempts: 5\
  • Total Score: 1602
Game CompletedTrack the completion of a game
and populate the relevant summary
  • Type: Single Player, Multi-Player\
  • Levels Completed: 1, 4\
  • Total Score: 17001\
  • Bonus Used: 700
Achievement UnlockedTrack the achievement of a special rank or hurdle in your app
  • Rank: 32
Bought ItemTrack purchase of goodies in your app
  • Item ID: 11\
  • Item Price: 9\
  • Item Currency: USD

Financial Services (Insurance)

Event NameEvent DescriptionAttribute Names & Sample Values
Premium Calculator UsedTrack premium calculations done by a user
  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  • Sum Assured: 500000\
  • Premium Amount: 10654\
  • Date of Birth\
  • Gender\
  • City
Applied for QuotationTrack user application for an insurance quotation
  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  • Sum Assured: 500000\
  • Premium Amount: 10654\
  • Quote ID: AX19934M
Checkout StartedTrack the start of the checkout process
  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  • Sum Assured: 500000\
  • Premium Amount: 10654\
  • Quote ID: AX19934M
Checkout CompletedTrack the end of the checkout process
  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  • Sum Assured: 500000\
  • Premium Amount: 10654\
  • Quote ID: AX19934M\
  • Installment Type: Annual, Semi-Annual, Quarterly, Monthly\
  • Insurance Policy Number: 1869846\
  • Renewal Date\
  • Payment Method: Cheque, Credit Card
Insurance PurchasedTrack the purchase of policy
  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  • Sum Assured: 500000\
  • Premium Amount: 10654\
  • Quote ID: AX19934M\
  • Installment Type: Annual, Semi-Annual, Quarterly, Monthly\
  • Insurance Policy Number: 1869846\
  • Renewal Date\
  • Payment Method: Cheque, Credit Card
Insurance RenewedTrack the renewal of policy
  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  • Sum Assured: 500000\
  • Premium Amount: 10654\
  • Installment Type: Annual, Semi-Annual, Quarterly, Monthly\
  • Insurance Policy Number: 1869846\
  • Next Renewal Date\
  • Payment Method: Cheque, Credit Card
Claim RequestedTrack the claim request made by a policy holder
  • Plan Type: Term Life Insurance, Health Insurance, Travel Insurance\
  • Plan Name: Bright Life, Retirement Cornerstone, Health Secure\
  • Insurance Policy Number: 1869846\
  • Next Renewal Date\
  • Claim ID: 13734\
  • Claim Amount: 16300\
  • Claim Request Date
Claim in ProgressTrack claim status
  • Claim ID: 13734\
  • Claim Amount: 16300\
  • Claim Request Date\
  • Claim Status: Approved, Rejected\
  • Process Start Date\
  • Process End Date
Claim SettledTrack claim settlement details
  • Claim ID: 13734\
  • Claim Amount: 16300\
  • Claim Request Date\
  • Claim Status: Approved, Rejected\
  • Settlement Amount: 15317\
  • Settlement Date\
  • Payment Method: Cheque, Transfer

Updated 5 months ago

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