Sample Event Templates

Industry-wise Custom Event x Custom Event Attribute Templates to Help You Get Started

Common For All Apps & Websites

Event NameEvent DescriptionAttribute Names & Sample Values
App StartTrack how users launch your app- Source: Push, PPC, Organic, Direct, Email
Registered or LoginTrack which medium the user used to login or register- Channel: Facebook, Email, Twitter
Social ActionTrack social media events performed by users in your app- Platform: Twitter, Facebook


- Action: Share, Like


- Content: Article name
App ExitTrack users exiting from the app- Source: Push, PPC, Organic, Direct, Email
App ErrorTrack known application errors- Type: Network error, No privilege, Bad HTTP response
App CrashTrack app crashes- Type: Network error, No privilege, Bad HTTP response

E-commernce

Event NameEvent DescriptionAttribute Names & Sample Values
SearchedTrack user search for product- Keyword: Apple TV, iPhone, Shoes


- Category: Apparel, Mobile Phones, Exercise & Fitness


- Filters: Color, Size, Price


- Result Count: 0, 150
Product ViewedTrack products being viewed- Product ID: 2301, 8a911mpp0


- Product: Canon EOS Rebel Camera, iPhone XR, OnePlus 7 Pro


- Category: Apparel, Mobile Phones, Exercise & Fitness


- Price: 18.99, 100, 150


- Currency: USD, GBP, INR


- In-Stock: True, False


- Seller ID: abc123, xyz123


- Seller Name: Thomson Retail, Janes Recording
Category ViewedTrack categories being browsed- Category ID: 107f70, 90127hf897


- Category: Apparel, Mobile Phones, Exercise & Fitness


- Item Count: 0, 150
Added to WishlistTrack liking, adding to list or purchase later etc. actions- Product ID: 1b87622


- Product: OnePlus 7 Pro


- Category: Mobile Phones


- Price: 52000
Product Rated or ReviewedTrack rating and reviewing of products- Product ID: 1b87622


- Product: Luciano Natazzi Men's Thermal Padded Hooded Flight Bomber Jacket


- Category: Men’s Clothing


- Brand: Luciano Natazzi


- Price: 55


- User Rating: 4.1


- User Review Summary: Nice jacket
Added to CartTrack intent to purchase / item added to cart- Product ID: 45001


- Product: Givenchy Pour Homme Cologne


- Category: Fragrance


- Price: 39.80


- Currency: USD


- Quantity: 2


- Seller ID: abc123


- Seller Name: Thomson Retail
Offer AvailedTrack if a user is using any coupon code or other offer to complete the purchase- Offer: Deal of the day


- Description: 20% off kids furniture


- Discount: 2150


- Currency: INR


- Status: Successful, Failed
Checkout StartedTrack the start of the checkout process- Total Value: 749


- Currency: USD
Checkout CompletedTrack successful purchase- Transaction ID: 917ab1apQ


- Total Value: 999


- Currency: INR, USD


- Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking


- Seller ID


- Seller Name


- Shipping Country


- Shipping City


- Shipping Region


- Products: Please check our Android, iOS etc. documentation on how to send this data via SDK


- Product 1
ID: 76050111
Name: Sony Xperia M4 Aqua 16GB GSM/LTE Unlocked Cell Phone Black
Category: Mobile Phones
Price: 201
Quantity: 1


- Product 2
ID: 1100998
Name: Panasonic ES-LA63-S Arc4 Electric Shaver Wet/Dry with Multi-Flex
Category: Health & Personal Care
Price: 149
Quantity: 2

Travel (Hotel Booking)

Event NameEvent DescriptionAttribute Names & Sample Values
SearchedTrack user search for hotel- Keyword: Hilton London Tower Bridge


- Check-in


- Check-out


- Country: US


- City: New York City
Hotel ViewedTrack hotels that a user has viewed- Hotel ID: 1234fd0, 8a9fn0011


- Hotel Name: The Cumberland, Ritz Carlton


- Category: Budget, Resort, Hotel


- Hotel Rating: 3, 4.5


- Country: US


- City: New York City


- Region: Manhattan
Hotel ReviewedTrack user actions like submitting reviews, rating etc.- Hotel ID: 1234fd0, 8a9fn0011


- Hotel Name: The Cumberland, Ritz Carlton


- Category: Budget, Resort, Hotel


- Hotel Rating: 3, 4.5


- Country: US


- City: New York City


- Region: Manhattan
Added to CartTrack intent to book / hotel room added to cart- Hotel ID: 45001


- Hotel Name: Kingsway Hall Hotel


- Category: Business


- Check-in Date


- Check-out Date


- Room Count: 1


- Guest Count: 2


- Currency: USD


- Quantity: 2
Offer AvailedTrack if a user is using any coupon code or offer to complete the purchase- Offer: 1 Free Night


- Description: 1 night stay free on 2 nights booking


- Discount: 99


- 
Currency: EUR


- Status: Successful, Failed
Checkout StartedTrack the start of the checkout process- Total Value: 181


- Currency: EUR
Checkout CompletedTrack successful purchase- Transaction ID: 917ab1apQ


- Total Value: 999


- Currency: USD, EUR, INR


- Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking


- Hotel ID: ia9fn0011


- Hotel Name: Ritz Carlton


- Category: Business


- Hotel Rating: 5


- Country: US


- City: New York City


- Region: Manhattan


- Check-in Date


- Check-out Date


- Room Count: 1


- Guest Count: 2

Travel (Flight Booking)

Event NameEvent DescriptionAttribute Names & Sample Values
SearchedTrack user search for flights- Type: One-way, Round-trip, Multi-city


- Departure City: San Jose, US (SJC), Mumbai, India (BOM)


- Arrival City: Las Vegas, US (LAS), New Delhi, India (DEL)


- Departure Date


- Arrival Date


- Passenger Count: 1


- Class: Economy, Business
SelectedTrack user selection of flights after searching- Type: Round-trip


- Departure City: San Jose, CA, US (SJC)


- Arrival City: Las Vegas, NV, US (LAS)


- Departure Date


- Arrival Date


- Passenger Count: 1


- Class: Economy


- Departure Airline: United


- Arrival Airline: JetBlue


- Total Value: 244


- Currency: USD
Added to CartTrack user proceeding to book after flight selection- Type: Round-trip


- Departure City: San Jose, CA, US (SJC)


- Arrival City: Las Vegas, NV, US (LAS)


- Departure Date


- Arrival Date


- Passenger Count: 1


- Class: Economy


- Departure Airline: United


- Arrival Airline: JetBlue


- Total Value: 244


- Currency: USD
Offer AvailedTrack if a user is using any coupon code or offer to complete the purchase- Offer: Free Meal


- Status: Successful, Failed
Checkout StartedTrack the start of the checkout process- Total Value: 181


- Currency: EUR
Checkout CompletedTrack successful purchase- Transaction ID: 11a12lou


- Total Value: 305


- Currency: USD, EUR, INR


- Payment Method: Credit Card, Debit Card, Wallet, Paypal, Internet Banking


- Type: Round-trip


- Departure City: San Jose, CA, US (SJC)


- Arrival City: Las Vegas, NV, US (LAS)


- Departure Date


- Arrival Date


- Passenger Count: 1


- Class: Economy


- Departure Airline: United


- Arrival Airline: JetBlue


- Total Value: 244


- Currency: USD

Gaming

Event NameEvent DescriptionAttribute Names & Sample Values
Level StartedTrack the start of play for a particular level- Type: Single Player, Multi-Player


- Level: 2
Level CompletedTrack the end of play for a particular level- Type: Single Player, Multi-Player


- Level: 3


- Completed: True, False


- Number Of Attempts: 5


- Total Score: 1602
Game CompletedTrack the completion of a game
and populate the relevant summary
- Type: Single Player, Multi-Player


- Levels Completed: 1, 4


- Total Score: 17001


- Bonus Used: 700
Achievement UnlockedTrack the achievement of a special rank or hurdle in your app- Rank: 32
Bought ItemTrack purchase of goodies in your app- Item ID: 11


- Item Price: 9


- Item Currency: USD

Financial Services (Insurance)

Event NameEvent DescriptionAttribute Names & Sample Values
Premium Calculator UsedTrack premium calculations done by a user- Plan Type: Term Life Insurance, Health Insurance, Travel Insurance


- Plan Name: Bright Life, Retirement Cornerstone, Health Secure


- Sum Assured: 500000


- Premium Amount: 10654


- Date of Birth


- Gender


- City
Applied for QuotationTrack user application for an insurance quotation- Plan Type: Term Life Insurance, Health Insurance, Travel Insurance


- Plan Name: Bright Life, Retirement Cornerstone, Health Secure


- Sum Assured: 500000


- Premium Amount: 10654


- Quote ID: AX19934M
Checkout StartedTrack the start of the checkout process- Plan Type: Term Life Insurance, Health Insurance, Travel Insurance


- Plan Name: Bright Life, Retirement Cornerstone, Health Secure


- Sum Assured: 500000


- Premium Amount: 10654


- Quote ID: AX19934M
Checkout CompletedTrack the end of the checkout process- Plan Type: Term Life Insurance, Health Insurance, Travel Insurance


- Plan Name: Bright Life, Retirement Cornerstone, Health Secure


- Sum Assured: 500000


- Premium Amount: 10654


- Quote ID: AX19934M


- Installment Type: Annual, Semi-Annual, Quarterly, Monthly


- Insurance Policy Number: 1869846


- Renewal Date


- Payment Method: Cheque, Credit Card
Insurance PurchasedTrack the purchase of policy- Plan Type: Term Life Insurance, Health Insurance, Travel Insurance


- Plan Name: Bright Life, Retirement Cornerstone, Health Secure


- Sum Assured: 500000


- Premium Amount: 10654


- Quote ID: AX19934M


- Installment Type: Annual, Semi-Annual, Quarterly, Monthly


- Insurance Policy Number: 1869846


- Renewal Date


- Payment Method: Cheque, Credit Card
Insurance RenewedTrack the renewal of policy- Plan Type: Term Life Insurance, Health Insurance, Travel Insurance


- Plan Name: Bright Life, Retirement Cornerstone, Health Secure


- Sum Assured: 500000


- Premium Amount: 10654


- Installment Type: Annual, Semi-Annual, Quarterly, Monthly


- Insurance Policy Number: 1869846


- Next Renewal Date


- Payment Method: Cheque, Credit Card
Claim RequestedTrack the claim request made by a policy holder- Plan Type: Term Life Insurance, Health Insurance, Travel Insurance


- Plan Name: Bright Life, Retirement Cornerstone, Health Secure


- Insurance Policy Number: 1869846


- Next Renewal Date


- Claim ID: 13734


- Claim Amount: 16300


- Claim Request Date
Claim in ProgressTrack claim status- Claim ID: 13734


- Claim Amount: 16300


- Claim Request Date


- Claim Status: Approved, Rejected


- Process Start Date


- Process End Date
Claim SettledTrack claim settlement details- Claim ID: 13734


- Claim Amount: 16300


- Claim Request Date


- Claim Status: Approved, Rejected


- Settlement Amount: 15317


- Settlement Date


- Payment Method: Cheque, Transfer

Updated 8 months ago


Sample Event Templates


Industry-wise Custom Event x Custom Event Attribute Templates to Help You Get Started

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