Please Ensure That Your Website is Integrated with WebEngage Before Proceeding
On-site engagement is one of the most trusted tools in a marketer's arsenal. Be it engaging users through On-site Notifications, gauging their preferences through Surveys or collecting valuable inputs through Feedback widgets - it's the easiest way to engage active users in real-time.
At WebEngage, you can start engaging on-site users as soon as you integrate your website! Here's how you can set it:
As shown below, head over to Data Platform> Integrations > Channel Integration Status > On-site Setup (Configure) in your dashboard and click the toggle button against On-site, Survey, and Feedback to start sending the respective campaigns.
The WebEngage Web SDK enables you to implement several additional customizations to control the notification, survey, and feedback widgets behavior, data collection, and appearance. For example:
You can delay the notification's appearance instead of rendering it as soon as a user starts their session. (
You can choose to show a particular notification on select days of the week like a We're Offline Notification every Sunday. (
Depending on the use-case, you can choose to engage users with the On-site Notification again if they Click/Dismiss it the first time. (
You can delay the survey's appearance instead of rendering it as soon as a user starts their session. (
You can choose to engage users with a survey each time they start a new session on your website. (
You can customize the widget's background color and border color as per your brand guidelines. (
You can choose to show the Feedback Widget on select pages of your website. (How it works)
You can delay the Feedback Widget's appearance by a few milliseconds, instead of showing it as soon as the user starts their session. (
You can engage users with the Feedback Widget whenever they perform specific actions on your website. (
Start Here: Customising On-site Engagement Tools
With WebEngage, you can also choose to track specific user interaction and page elements as Website Data Attributes. This enables advanced notification targeting, custom survey targeting and custom feedback routing to your teammates.
Here's how you can go about it:
Each user is unique. Which is why each user may choose to interact differently with the various pages on your site. Let's compare a few user personas to help you understand this better:
Persona 1: Knows What They Want
Such users usually know exactly what they want when they land on your site. They'll go straight to a product page, add it to cart, signup if it's a pre-requisite to purchasing and complete payment.
Persona 2: Fence-sitter
Such users are confused about whether they really want that dress or can do without it. They'll browse through products, add a few to their wishlist/cart and probably come back in another session to review their list.
Evidently, the way Persona 1 and Persona 2 interact with your website to make a purchase decision will be very different. This is where Website Data Attributes come in handy.
Each page on your website can be associated with contextual data which could be anything like:
- Number of days since sign-in/ purchase/ watching a video/ playing a game.
- The product category a user is viewing.
- The number of products a user sees in a session.
- The search filters added by a user, and so on.
Using the WebEngage Web SDK, you can track user interactions and page details as Website Data Attributes. This enables you to configure Custom Rules that help display the On-site Notification/ Survey to only those users who engage with a webpage in a specific manner.
In the case of Persona 1: You can engage users who are purchasing products worth $500 or more with a notification, offering 10% off if their entire bill amounts to $600 (increasing your ARPU).
This can be done by:
Step 1: Tracking the total checkout amount as the data attribute, checkout-amount.
Step 2: Adding the custom rule, checkout-amount equal to or greater than 500 under Custom Rules > Where to Show? while creating the campaign.
In the case of Persona 2: You can engage users who have viewed more than 100 products on a page, highlighting the most popular styles of the season (making it easier for them to make a purchase decision).
This can be done by:
Step 1: Tracking the number of products viewed by a user in a session as the data attribute, product-count.
Step 2: Adding the custom rule, product-count greater than 100 under Custom Rules > Where to Show? while creating the campaign.
Similarly, you too can leverage Custom Rules to display the On-site Notification/ Survey only when users exhibit specific behavior on your site.
Depending on your business, the way you structure your teams can be very different from another, even if you're operating in the same domain. This is why we've made it extremely flexible for you to route different types of user feedback/queries to teammates that are best equipped to manage them!
This can easily be achieved by tracking Website Data Attributes. Each page on your website can be associated with contextual data which could be anything like:
- Path parameter of the page URL on which a user submits feedback.
- Elements (discount coupon, video, form, image) that may be present on a page on which feedback is submitted.
- Details of the product/service a user viewed on the page on which feedback is submitted.
For example, an e-commerce platform decided to route all Discount Code, Offers & Cashback related queries to a special Add-on Services Team. Here's how they set it up:
Step 1: Assign a common ID to all the discount coupons, and offers flashed across their website by tracking them as the data attribute,
Step 2: Add the custom rule - when Data Attribute,
element-ID exists, route user queries to [email protected]
- This can be configured under Feedback Routing > Custom-Criteria Based Routing in your account.
Similarly, you too can direct specific queries to different teammates to deliver delightful support experiences!
You can easily relay Feedback and Survey responses to your server through our Rest APIs. This comes in handy when:
- Relaying the answers to your CRM platform for record-keeping. (The response can be referenced when interacting with a user.)
- Analyzing responses to build product features, add-on services.
- Leveraging responses to segment and engage users with contextually personalized messages.
We hope this has enabled you to engage on-site users effectively. Please feel free to drop in a few lines at [email protected] in case you have any queries or feedback. We're always just an email away!
Updated about a month ago