AppsFlyer

This integration allows WebEngage to capture attribution event information from AppsFlyer.

Configuring WebEngage in AppsFlyer

  • Log in to your AppsFlyer dashboard and navigate to Integrated Partners through the left panel. As shown below, search for webengage and select it from the results.
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Step 1: Activate Partner

As highlighted below, toggle the Activate Partner switch under the Integrations tab to start sending data to your WebEngage account.

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Step 2: Configure Default Postbacks

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As highlighted above:

  • Select Install under Event Name.
  • Select Events attributed to any partner or organic under Sending Option.

Step 3: Add WebEngage API Key & (Data Center) Region

  • Finding WebEngage API Key: As shown below, navigate to Data Platform > Integrations > Rest API in your WebEngage dashboard. You will find your API Key under Platform Credentials.
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  • Adding WebEngage API Key: As highlighted below, you can add it under the first field, api_key.
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  • Adding Region (of your WebEngage Data Center): At WebEngage, you can choose to host all your data at two centers - US or India. By default, all data is stored in our US data center. However, you can choose to host it at our India data center by specifying the same in your contractual agreement.

    • As highlighted above, depending on your data center, add either of the following acronyms in all-caps (as the field, Region, is case-sensitive) :
    • IN (for India Data Center)
    • US (for USA Data Center)

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Identifying Your Data Center

If your WebEngage dashboard URL starts with, dashboard.webengage.com , then it means that you're using our US data center.

If your WebEngage dashboard link starts with, dashboard.in.webengage.com , then it means that you're using our India data center.

  • Click Save Integration, and you're good to go!

Sending Re-Engagement Data of Push Notifications to Appsflyer

Our integration enables a two-way flow between Appsflyer and your WebEngage dashboard. Here's how you can send re-engagement data for your Push Notifications:

Step 1: Enable Appslfyer SDK to collect the re-targeting data as shown here

Step 2: Enable Re-targeting option under App Settings in Appsflyer dashboard and set the appropriate time gap between conversions as shown below:

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Step 3: Add the following key-value pair under Step 3: Message > Key-Value Pairs while creating the Push Campaign.

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key: af
value: {"c":"CAMPAIGN_NAME","is_retargeting":"true","pid":"webengage_int"}

Replace CAMPAIGN_NAME with the name of push campaign.

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Data will now start appearing on your Appsflyer's dashboard as and when users interact with your Push Notifications.

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Please feel free to drop in a few lines at [email protected] in case you have any queries or feedback. We're always just an email away!


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