Follow the below steps to configure ICS as your SMS Service Provider (SSP).


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As shown above:

Step 1: Select SSP

Select ICS from the List of Available SSPs. In doing so, you will be prompted by a configuration modal.

Step 2: Name your Configuration

Please add a user-friendly name that enables you to identify the right SSP for a campaign while creating it. This comes in handy especially, when you have multiple accounts with the same SSP for sending different types of campaigns.

For example, if you have chosen to use ICS for sending Promotional campaigns, then we recommend that you indicate the same by naming the configuration something like:

  • ICS Promo
  • ICS Mobile Promo Pipeline

Step 3: Add API Key

Navigate to your ICS dashboard to find your API Key. Paste them in the configuration modal to connect your account with WebEngage.

Step 4: Account Type

From the drop-down, choose whether your account is Promotional, Transactional, or Global.

Step 5: Add Principal Entity ID

(Applicable only if you are sending messages to users located in India via domestic messaging pipeline. International messaging routes remain unaffected.)

  • As per TRAI's latest SMS Marketing regulations for India, you must be registered on a DLT portal as a business entity. Once registered, a unique Principle Entity ID (PE ID) will be assigned to you.

  • W.e.f from Nov 19, 2020, it is mandatory for all SSPs to pass a PE ID in the payload of each SMS message being sent to Indian phone numbers. We have partnered with ICS to make this a seamless process for you.

  • Add your PE ID during configuration - we will ensure that it is relayed to the SSP for each SMS sent to your users.

Step 6: Add Header


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For Kaleyra SSP, kindly add custom header with param Env. The value to be passed is either US if your WebEngage dashboard is located in the US server or IN if its located in the India server, and KSA if it's located in Saudi Arabia server. This configuration is required for tracking DSN (Delivery Status Notification)


Find your account server location

If you are not sure which server your account is on, kindly check the URL of your dashboard:

For the US server, the URL is

For the Indian server, the URL is

For the Saudi Arabia server, the URL is

Step 7: Add SSP

Click Add SSP, and you're good to go!

Step 8: Add WebEngage Webhook URL in ICS Dashboard (Highly Recommended)

Adding the WebEngage Webhook in ICS will enable us to receive delivery status notifications for each user. This includes campaign performance indicators like the message delivered, failed, and queued.

Here's how you can go about it:


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Step 8.1.: As shown below, you will find your ICS integration under the section, Your SMS Service Provider List.

Step 8.2.: Click the overflow menu placed on the extreme right, click View Webhook URL, and copy the link.

Step 8.3.: Paste the WebEngage Webhook URL under the relevant field in your ICS dashboard and click Save. Please connect with your ICS Account Manager for further assistance.



You've now successfully integrated ICS with your WebEngage dashboard.

You can test the integration by creating a test SMS campaign and sending it to a group of internal users (aka your teammates).

A quick guide on Editing/ Deleting an integration.

Please feel free to drop in a few lines at [email protected] in you have any further queries. We're always just an email away!