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Welcome to WebEngage!

WebEngage is a marketing automation software that enables B2C companies to drive growth through their existing customers and anonymous users. Once the WebEngage SDK has been integrated with your mobile apps and website, you will be able to segment your users and engage with them in a contextual and personalized manner through various channels such as Push, In-app, SMS, On-site (Notifications, Survey, Feedback), Web Push and Email. You will also be able to use the WebEngage Journey Designer to visually build complex user lifecycle campaigns in minutes.

In this documentation, we will cover the various steps you need to perform before you can start using WebEngage. We’ll also cover some of the fundamental building blocks of WebEngage and how the entire system works in tandem with your apps and website.

To get started with using WebEngage, there are two steps that you need to perform:

  • SDK Integration: Integrate WebEngage SDK with your Android and iOS apps and your website. This integration can be done through these methods: using our SDK (Website, Android, iOS), Segment.com, Google Tag Manager (GTM) and REST API. Once the SDK integration is done, you will be able to send behavioral data to WebEngage for your known and unknown users.
  • Channel Setup: Set up the channels of communication - Push, In-app, SMS, On-site, Web Push and Email. Once the channels have been set up, you will be able to engage your users through any of these channels and also use the Journey Designer to visually build user lifecycle campaigns.

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Overview